CDW Merchants and Keenpac needed to share an exhibition booth for GlobalShop 2015. CDW Merchants produces in-store props and their sister company Keenpac specializes in retail packaging. Looking at both companies core businesses I created a concept and a tool for the sales team that linked them together by the use of storytelling. The idea was to create a space that is far more memorable, engaging and effective than a traditional exhibition booth and make the brand’s values resonate with the visitors. Throughout the booth visitors are taken on a journey with Mr. James Sullivan from his New England home to his workplace. Starting in the CDW Merchants side the visitor is transported to Mr. Sullivan’s eclectic living room where suitcases and artifacts show his passion for traveling
