For over 10 years CDW Merchants has been designing and manufacturing in their Chicago headquarters custom props and display packages for American retailers. Not having an official showroom to welcome and present clients and vendors to CDW Merchants I was asked to create a new inspiring space. I introduced the idea of having one dual-purpose space where a showroom coexists with a meeting room allowing CDW Merchants’ staff to access it as well. The showroom is dedicated to the latest CDW Merchants’ projects, retail trends and the meeting area is focused in inciting productivity and collaboration. Factors such as limited budget, a small space and short timeline were to be considered in the success of the project.
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