For the second consecutive year I directed and designed the CDW Merchants trade show booth for GlobalShop 2016 with a team of industrial & graphic designers. CDW Merchants is a leading provider for 3D visual retail displays & e-commerce packaging for the North American market.
There is a clear tendency among props and décor companies to consistently showcase the habitual holiday theme and seasons at GlobalShop year after year. I saw clearly an opportunity for CDW Merchants to change their client’s perception of them as just being a props supplier and more like a company that understands today’s trends and demands in the retail industry.
The creative direction for the booth this year positioned CDW Merchants as an anomaly among a sea of sameness. Using this idea I created a booth that was bold yet simple. It became a welcoming sight to attendees as visually pleasing and exciting place to stop by to escape the overwhelming neighboring booths.
