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CDW Merchants Etsy

When CDW Merchants acquired a warehouse full of vintage props and fixtures they needed the products photographed and categorized to resale. I stylized and photographed over 500 vintage items varying from small-scale to oversized. My goal was to reveal all the special details that make each object unique and create a harmonized composition that would in turn lead to the items being purchased. Keeping in mind that some of these objects carry historical value I had to sort out all the items by time period. The second part of the project was to create and manage an Etsy account for CDW Merchants, which involved uploading pictures and writing informative descriptions for each of the products. I was responsible for directly communicating with the buyers and when items were purchased I worked closely with CDW Merchants’ operations department to have them shipped all over the world.

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Stephanie Johansson
Visual Merchandiser Chicago, IL