Branding / Packaging designer

Stella Chen

New York, NY

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About

Graphic designer (package/branding)

Stella has been providing creative solutions with passion since '05. Served category including widely from beauty, personal care, beverage, liquor, consumer goods, and beyond. Was fortunate enough to work with major NYC branding agencies in the past 8+ years, and got her hands on international clients from large to small scale.

She loves to explore unexpected solutions and out-of-the-box thinking, while maintaining her simple, elegant and clean aesthetic. Skilled in creating various design styles, she not only has extensive packaging design experience, but also expertise in concept developing, logo creation, and brand development.
Education
- MFA graphic design
  
  Savannah College of Art and Design
  
  2002 - 2005
- BFA Fine Art
  
  National Taiwan Normal University
  
  1998 - 2002
Experience
- Sr Art Director
  
  Loreal
  
  2018 - Present (6 years)
- Principal, Package Design Consultant
  
  Stella Creative Solutions
  
  Mar 2009 - Present (15 years 8 months)
  
  Freelance included consumer branding projects for both large and small design firms. Projects ranged from large mass scale to smaller boutique brands, domestic and international.
  Clients including: CBX, LPK, the Brand Union, Blue Marlin, Trinity Brand Group, S2 Design, etc.
- Senior Designer (FL)
  
  The Brand Union
  
  May 2012 - Nov 2013 (1 year 6 months)
  
  Worked on various home care, home decor, and pharmaceutical brands.
- Senior Designer
  
  Sterling Brands
  
  Jan 2010 - Mar 2011 (1 year 2 months)
  
  clients including: Hershey's, PepsiCo, P&G, Nestlé, Stop&Shop, Colgate, etc.
- Package Design Consultant
  
  Spring Design Partners
  
  Sep 2009 - Dec 2009 (3 months)
  
  Client: Bacardi, Molson Canadian, Kraft
- Package Design Consultant
  
  Stag & Hare
  
  May 2009 - Sep 2009 (4 months)
  
  Client: Coca-Cola
- Designer
  
  Raison Pure International, Inc.
  
  2006 - 2009 (3 years)
  
  clients: Uniliver, J&J, PepsiCo, Nestle, Williams Sonoma, L'oreal.
- Freelance Designer
  
  Landor Associates NY
  
  Nov 2005 - May 2006 (6 months)
  
  Clients: Diageo, PepsiCo, Philip Morris, Centrum, and Entenmann
  Client industries ranged from liquor, food, retail to financial. Responsibilities include concepting, design, illustration, production, prepress, photography, and color correction. Redesigned Smirnoff twisted V, 21 vodka, Entenmann's cereal bar and cookies. Worked on Tanqueray Rangpur Gin, Amex's gift card, Aquafina functional water, and Chesterfield cigarette.
- Design intern
  
  Landor Associates SF
  
  Mar 2005 - Oct 2005 (7 months)
  
  Client: FritoLay
Affiliations

AIGA
Skills
Elsewhere on the Web
- n
On Coroflot

@stchen20, member since 2005
- Following 7
- Followers 28

Stella Chen

Assistant Professor - Educator, Communication Design, Myron E. Ullman, Jr. School of Design

Systems Administrator, Visible Futures Lab (VFL)