Laura Staub

Work closely with multiple industries to raise their branding and communications awareness.
Plan, design, and execute fresh and impactful graphics and marketing assets for
multiple retail environments: brick+mortar, catalog, online.
Various clients/industries ranging from: manufacturing, retail, hospitality, consulting, non-profit, small business marketing, B2B, and food & beverage. Clients include: Ghent, Goorin Bros. Hat Company, Zynga, Habitat for Humanity, North Bay Office Interiors, Dropshadow Signs, Saburba (Michigan), Kasilof River Lodge & Cabins (Alaska) among others.

Branding, creative direction, and marketing or a 55,000sq ft. "Dinnertainment Complex" to open in February of 2025.
This 1920's furniture factory that has sat empty for far too long will host a Bocce Emporium of 5 courts, restaurant and bars, outdoor and private dining, parking, music venue for 1300ppl, low tech games and shenanigans to be had with a Victorian Vaudeville vibe of entertainment, music, dancing, pranks, laughter and tomfoolery for all ages.

• Designed and implemented highly impactful collateral that started a movement
within the women’s fitness world - “the power of She”.
• Streamlined the catalog build process throughout the years to work more smoothly and efficiently for all internal teams, saving valuable time and resources.
• Worked cohesively with merchandising, online, design, and inventory planning to attain solid and consistent branding message.
• Teamed with creative to develop strategic brand solutions for catalog, web and retail channels.
• Work closely with merchandising, web, design, and inventory planning teams to ensure a solid and consistent branding message throughout all catalog layouts and other mediums.
• Develop marketing material that reflects current brand, product messaging and seasonal activity.
• Art Director for studio photo shoots.
• Work with in-house/freelance designers and merchants throughout the process of creative development and production of seasonal catalogs from start to finish.
• Graphic design and management of company collateral that effectively communicates the brand and messaging of Athleta that included: catalog, company identity, packaging, retail collateral, product training, direct mail, branding and style guides, and online assets.

Women’s Plus & Maternity clothing: knits / sweaters / wovens / active / lounge / bottoms / outerwear
• Assisted lead designers in creating several seasonal lines.
• Print design, fabric design and colorway development.
• Create on-trend clothing, fabrics, finishes, graphic trends, and sundries to excite customers and have them coming back for more.
• Graphic design and management of presentation collateral and seasonal line packets.
• Developed and fostered strategic vendor relations to keep projects streamlined and on budget.

Juniors, Men’s + Women’s Premium, Levi’s Vintage : jeans wear / clothing / accessories
• Partnered with lead designers in the creation of seasonal lines.
• Sketch, build and update clothing designs
• Prototype package development and maintenance
• Graphic design and management of presentation collateral and seasonal line packets.

Teamed with marketing to develop and implement key messaging and graphic
concepts for international, national and regional trade shows.
Implemented branding pieces for both regional and global internal sales teams.
Increased brand awareness within a new client field and the A&D community,
which resulted in stronger clients with increased sales.
Developed and produced a strong arsenal of proposal and marketing literature.
Strengthened brand identity and relationships with vendors.
Graphics manager for company trade show exhibits, design, production, and installations.

Specialized in creating customer-facing graphics for showrooms, custom environments, museum, trade show, exhibits, and product prototyping.
• Design, production, and installation of all graphic design elements
• Worked closely with sales, manufacturing and project management teams on
implementation of all graphic and branding elements.