Michelle Kuo
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About
As an avid designerd (a self-invented term for being a design nerd in the best way), I am a lover and admirer of all things imaginatively and thoughtfully crafted. My career focus is graphics, but my interests and capabilities stretch far beyond visual design. Being based in New York City means always being surrounded by outstanding creativity—an endless source of inspiration that fuels me while working remotely on print, web, social media, digital design, and copywriting/editing/proofreading projects.
Before going freelance and moving to New York, I was a dedicated member of a close-knit team at a design studio in Washington, DC, and was involved in every aspect of each project—from concept to delivery—sharpening my design, writing, management, and communication skills.As an avid designerd (a self-invented term for being a design nerd in the best way), I am a lover and admirer of all things imaginatively and thoughtfully crafted. My career focus is graphics, but my interests and capabilities stretch far beyond visual design. Being based in New York City means always being surrounded by outstanding creativity—an endless source of inspiration that fuels me while working remotely on print, web, social media, digital design, and copywriting/editing/proofreading projects. Before going freelance and moving to New York, I was a dedicated member of a close-knit team at a design studio in Washington, DC, and was involved in every aspect of each project—from concept to delivery—sharpening my design, writing, management, and communication skills. -
Education
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Continuing Education Certificate Program Web DesignParsons The New School for Design2013 - 2013
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Bachelor of Science Graphic Design and Studio ArtFlorida State University1994 - 1999
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Experience
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freelance graphic designerAug 2023 - Present (1 year 4 months)• logo customization for chapters
• print and digital resource materials including organization guides, handbooks, Word templates -
freelance graphic designerNov 2022 - Present (2 years 1 month)• print and digital materials for Ella Creations' various clients, including restaurants, law firms, interior design firms, and aesthetic centers
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freelance graphic designerAug 2015 - Present (9 years 4 months)• branded Powerpoint presentations, print, and digital documents for Dialog’s various tech industry clients (Lenovo, AMD and VM Ware)
• proofreading print and web projects -
freelance graphic designerJun 2015 - Present (9 years 6 months)• monthly print materials (brochures, direct mailers, flyers, ads, posters, banners, trade show signage, bank statement inserts, business cards) and digital graphics for web, social media, and email use
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freelance graphic designerMcLean, VANov 2009 - Present (14 years 2 months)• print collateral, web graphics, custom logos
• branded Powerpoint templates for NFI’s annual Global Seafood Marketing Conference
• on-site design support at conference -
contract graphic designerOct 2017 - Sep 2023 (5 years 11 months)• print and digital resource materials including annual memos, reports, materials for presentation at the UN General Assembly, branded Powerpoint presentations, infographics, social media graphics
• print and digital resource materials for the Principles for Digital Development (digitalprinciples.org) -
freelance graphic designerMar 2018 - May 2023 (5 years 2 months)• social media and e-mail graphics, infographics, resource handouts, and posters for Pollock Communications clients, including the American Pulse Association (usapulses.org) and The Cranberry Institute (cranberryinstitute.org)
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contract graphic designerReston, VAMay 2021 - Dec 2021 (7 months)• branding update for corporate materials
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freelance graphic designerNov 2016 - Sep 2021 (4 years 10 months)• brochure and application forms
• WordPress website maintenance -
freelance graphic designerWashington, DCNov 2009 - Oct 2020 (10 years 11 months)• marketing collateral including information packets, brochures, stationery, quarterly newsletters, web graphics and event collateral for annual fundraiser gala
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freelance graphic designerArlington, VAOct 2012 - Feb 2020 (7 years 4 months)• resource materials including handouts, annual reports, toolkit booklets, signage, point of sale displays, infographics, web/social media graphics
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freelance graphic designerFeb 2018 - Dec 2018 (10 months)• branded Powerpoint presentations and Word doc templates for Heart of the Sun’s clients (Omaha Steaks, Tecovas)
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freelance graphic designerJun 2018 - Dec 2018 (6 months)• product labels and packaging
• copy editing and proofreading
• Shopify website maintenance -
founder + creative forceNew York, NYDec 2011 - Dec 2015 (4 years)• bespoke design of special events collateral for all occasions
• custom logos, invitation suites, announcements, and signage -
freelance graphic designerApr 2012 - Nov 2015 (3 years 7 months)• promotional pieces including ad, letterhead, direct mailer, information packet
• special event collateral design for lemon and lime clients including invitations, save the dates, and signage
• Wix website setup and maintenance for prop rentals -
freelance graphic designerAug 2014 - Aug 2015 (1 year)• photo editing
• digital asset archive and log management
• email blast campaign graphics
• update and management of inventory content on website
• management of photography interns -
freelance graphic designerMcLean, VAJan 2010 - Dec 2013 (3 years 11 months)• direct mail pieces
• floor plan illustrations for Log Cabin Homes Magazine
• redesign of The OSS Society Journal -
freelance graphic designerMcLean, VANov 2009 - Nov 2013 (4 years)• annual fundraising event logo
• coordinating campaign collateral including print ads, brochures, posters, forms, t-shirts, newsletters, web banners and email graphics -
freelance graphic designerNew York, NYJan 2012 - Dec 2012 (11 months)• Keynote and Powerpoint presentations
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graphic designerWashington, DCDec 1999 - Oct 2009 (9 years 10 months)• designed, directed and managed numerous projects simultaneously—from concept to final delivery—for an extensive array of materials, including identity packages, conference collateral, annual reports, corporate brochures, newsletters, magazines, advertising campaigns, digital presentations and web graphics.
• communicated directly with clients and vendors, coordinating and collaborating with project teams to complete tasks and meet delivery deadlines.
• managed client content for proprietary CMS, performing online setups, updates and web graphic creation.
• planned production schedules and managed multiple deadlines with tight turnarounds for print and web projects.
• authored, edited and created web graphics for weekly company email distributed to existing and potential clients, vendors, and marketing and public relations firms.
• worked closely with agency partners, collaborating on idea generation, standardizing agency rates, reviewing and editing proposals.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@statuskuo, member since 2009
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