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About
I believe that once your eyes are open to the world of product design, you see everyday things differently. Knowing all of the thought and insight that went into creating each of those things, you learn to ask different questions. Why is that detail the way it is? It is my goal to understand these choices, and drive forward the insights that make the products we interact with on a daily basis meaningful.
My experience includes 13 years at design & branding consultancies, where I started as a junior designer and worked my way up to the role of Design Director. My most recent job has been completely different, but very meaningful to me. My focus has been on designing baby carriers, a product I believe deeply in. I've been able to apply my sewing skills (once a hobby) to the world of soft goods design. I have also gained new insights being on "the other side" and acting as the client vs. the consultant. -
Education
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BFA in Industrial Design Industrial DesignUniversity of Illinois at Champaign-Urbana1996 - 2000
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Experience
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Senior Designer - Juvenile DesignChicago, ILJan 2013 - Present (11 years 4 months)At Infantino, I strive to develop products that will make babies happy and therefore make their parents' lives easier! The products I work on range from toys to travel products, with a focus on soft goods. This includes the complex and specialized world of baby carrier design.
My role keeps me involved through all stages of the design process. This starts with trend research and strategic planning. It continues with concept generation in the form of sketches, mockups, and renderings. I test the products I design, both with my own children and through in-home research with parents and their babies. As the focus narrows, I create or support the development of specification drawings that are used to communicate with our factories. -
Designer - Design DirectorChicago, ILJun 2002 - Jan 2013 (10 years 7 months)At Webb deVlam, I helped to bring brands to life with strategic thinking and packaging design innovation.
In my 11 years there, my role evolved from that of a junior designer to a fully immersed design director. The fast pace of a consultancy taught me to balance many plates at a time and wear many hats, taking ideas from a sketch to CAD to production. I managed initiatives for billion dollar clients, tying together their multi-functional teams to deliver brand strategy. At the same time, I stayed involved as a designer. I wrote proposals and crafted presentations, visualized concepts, and executed them in preparation for production. -
Industrial DesignerLipson Alport Glass & Associates (LAGA)Northbrook, IL2000 - 2001 (1 year)I began my journey of branding and packaging design at LAGA. I learned how to use tools such as Solidworks, mockups, and renderings for creating packaging that supports its brand.
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Affiliations
IDSA
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@stacycastro, member since 2017
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Following 17
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Followers 6
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