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Scope Outlast
Project Goals: Design a new bottle for Scope mouthwash that appeals to a younger, primarily female audience. The bottle had not been redesigned for 40 years.
Result: The new design increased sales and is more efficient on production lines, thanks in part to carefully detailed flats on the sides of the bottle.
Role: Project manager, designer, and CAD developer for Webb deVlam. Helped to organize inspiration sessions and consumer research. Worked closely with engineers in Germany to ensure maximum design efficiency.
