Sylvia Suh

Print • Packaging • Digital Design • Design Strategy - 360 Creative

• Creative steward of Sagely Naturals' brand look & feel
• Photoshoots - Art direct and manage external agency for campaign shoots. Shot list, model casting, props, styling
• Retouching - Art direct and manage external retouching for all photography
• Manage and source external freelancers, illustrators, 3D render artists
• Partner with Sales & Marketing to generate 360 design assets from packaging design, marketing collateral, social graphics, digital assets, planograms, and advertising (print, OOH, and digital)
• Utilize design strategy and consumer insights to ensure Sagely Naturals is best-in-class in CBD category
• Partner with Operations and implement internal artwork routing system
• Partner with Operations and external vendors to troubleshoot printing and implement color standardization process to ensure color quality on final production
• Partner with Supply Chain, Quality, and Product Development throughout product life cycle from conception to production
• Present and gain buy-in from key stakeholders
• Manage creative budget and negotiate rates

www.sylviasuh.com

Design strategy, art direction, branding, fashion and pattern trend, mood boards, packaging design & graphic design collateral for clients ranging in beauty to consumer packaged goods (CPG).

Direct Clients:
• Lbrands-Bath & Body Works (Signature, Total Body Care)
• Bark Potty
• Beach House Group
• Cheeky Home
• Belle Harlem Restaurant
• The School of the New York Times
• Dollar Shave Club
• Sugarfina
• Freeman Beauty
• Honest Company

Agencies (Past & Present):
• Chase Design Group (LA & NY)
• Passport Brand Design (Orange County)
• Creable (Culver City)
• Force Majeure (NY)
• Sterling Brands (NY)
• Red Antler (NY)
• Pearlfisher (NY)
• Beardwood & CO (NY)

- Design for Baby + Personal Care (Print, Packaging Design, Digital)

Branding, Packaging Design, and Illustration for Signature

Direct to consumer brand based in Marina Del Rey.

International Expansion, Packaging for Dollar Shave Club (subsidiary of Unilever)

Branding & Packaging Design
Clients: Proctor & Gamble Beauty (LATAM-Latin America), Georgia Pacific

• Lead designer for Sugarfina's luxury brand packaging design
• Designed and launched Sugarfina's Spring 2018 packaging design collections for core & brand collaborations in a fast-paced, start-up, retail environment
• Managed a team of designers & production
• Managed team's workload weekly
• Worked cross-functionally to launch and develop products
• Proof-read all copy and reviewed all mechanicals before releasing to vendors
• Project managed to ensure deadlines were met to launch on-time
• Worked directly with executive leadership to bring products to launch, sourcing and developing new structures, and troubleshoot production when needed with vendors

Design Strategy, branding and packaging design.

Clients: Nestle, Playboy, Dexcom

Designer for the Signature category of Bath & Body Works. Personal body care and fragrances.

• Illustration, lettering, and packaging design for Bath & Body Work’s Signature Line
• Managed projects and deadlines to meet tight retail deadlines
• Managed external 3D comp house vendors to create exceptional comps
• Art directed retouching to produce final art
• Created innovative designs season after season in fast-paceed retail environment
• Fashion and pattern trend for concept and design development
• Presenting to marketing and President of brand design weekly
• Design turn overs to production and approve final mechanical artwork
• Oversee press approvals on-site to ensure quality of printed labels
• Partnered with Product Development for bulk and color component development
• Partnered with Packaging Engineers for structural and printing development

Illustration, mood boards, Art Direction, Strategically based design

Clients: Georgia Pacific, Heinz, Nestlé, Nestlé Waters, Revlon, Rishi Tea Company

• Design Strategy, Illustration, and Branding for mass consumer packaged goods
• Managed projects and deadlines to ensure design are done in timely manner
• Managed and mentored freelancers, designers, and interns through design projects
• Developed strategic brand mood boards and packaging design concepts
• Art directed retouchers, photographers, and illustrators to produce final artwork

Work closely with the Anti-Bac, Aromatherapy, and True Blue Spa teams and Merchants.

Illustration, Colors, Special effects, Photography, Art Direction, Retouching.

• Created innovative designs season after season in a fast-paced retail environment
• Pattern and trend research for concept development
• Presented to the brand merchant and President of brand design weekly
• Art directed photographers, stylists, illustrators, and retouchers
• Design Turn overs to production
• Press-Approvals to ensure quality printing
• Collaborated cross-functionally with marketing, packaging engineers, and product development to launch collections

Branding agency based in NYC

Clients: Bath and Body Works

London-based branding agency with a NY office.

Clients: Elizabeth Arden, Colgate-Palmolive, Activate

Clients: P&G Beauty, Nestlé

Brand guideline, packaging & branding.

Interactive / Branding.

Client: Record Setter

Package design & Branding focusing on beauty and luxury goods.

Clients: Diageo & Unilever

Branding, Packaging Design, and Design Collateral

Clients: 1% for the Planet, Coromega, Pizza Inn, Johnson & Johnson - Sun Crystals + Lactaid, FirstBank, Rudi's Organic Bakery, Emergen-C, Honest Foods, Cloudveil, General Electric - eVent fabrics, Chobani, Justin's Nut Butter, L.L. Bean