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Experience Designer
Philadelphia, PA
Dec 2005 - Aug 2014 (8 years 8 months)
Designed innovative spaces and environments based on a communication strategy to create engaging and interactive brand experiences. Projects include: tradeshows, events, interactives, activations, products, commercial spaces, interfaces and virtual environments.
Client Portfolio: LG, Discover, Google, Bethesda, Clarisonic, Intel, Funai, Safilo, SAP, Steve Madden, Verizon, Motorola, Adidas, GE, Philips, DirecTV and others.
Responsibilities:
• Designed and developed concepts through inspiration boards, technology/design trend reports, storyboards, customer journeys, experience maps, presentation decks
• Researched competitive/adjacent brands, overall market, best practices and trends using quantitative and qualitative methodologies
• Take concepts to completed detailed solutions through multiple iterations using different mediums including 3d renderings, vector plans, wireframes and animations
• Ensured designs met strategic goals, were on time and within budget.
• Worked effectively in a highly collaborative environment within multidisciplinary teams including senior management, creative directors, account executives, project managers, estimators, engineers, marketing and production teams.
• Presented ideas and concepts to colleagues, partners and clients
• I was the creative lead with a key role in winning new multi-million dollar businesses
• Proposed and implemented various improvements to the Creative Department’s design processes and technologies.
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SVP Technology
Peekseed LP
Philadelphia, PA
Apr 2011 - Apr 2013 (2 years)
Peekseed is a personalized visual platform for news aggregation and delivery. (startup)
Responsibilities:
• Managed the web and application development teams between the US and Europe in collaboration with designers, founders and investors.
• Set the technological direction through strategic consulting for web and mobile UX, A/B testing, conducting beta tests, public launch, marketing and PR
• Conducted immersive user research, concept testing, usability testing, and analytics
• Identified and negotiated with third-party vendors and platform service providers
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Founder / Administrator
3DBG Network
Dec 2002 - Oct 2011 (8 years 10 months)
3DBG Network is a non-profit online community supporting creative artists and designers by giving them the opportunity to promote their work and connect with others. 3DBG offers a wide variety of free services including personal profile and portfolio gallery, interactive forum, job board, online courses, live workshops and professional event coordination.
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Information Architect / Web Designer
2004 - 2005 (1 year)
Lead Designer and Information Architect for various websites
Responsibilities:
• Produced initial concept and designs; executed front-end development, beta testing, live launch, SEO optimization and browser alignment
• Worked effectively with project management, accounting, marketing and development teams to translate client goals into meaningful brand experiences
• Worked simultaneously with multiple clients and projects