Susan Russo

* Applied organizational and design skills accurately and efficiently produce a variety of print and digital marketing materials for a variety of national accounts including Kraft Foods, Johnson & Johnson, Spalding, Guinness, and Hunt-Wesson.

* Successfully conceptualized and produced artwork designs including on-product graphics, user guides, packaging, annual reports, and presentations improving product usability and reinforcing positive brand recognition. * Accelerated the growth of graphics team computerization by evaluating and recommending software and desktop publishing systems. Effectively trained employees in new system use. * Initiated a graphic design internship program, supervising and coaching students while absorbing work overloads at no additional company cost.

Global User Experience team member engaged in user experience, visual design, and project management activities for new product development teams. Activities included user and market research, task analysis, wireframing, prototypes, visual design, specifications, guidelines, content management, project scheduling, budgets and reports. * UX project lead for a document messaging system UI redesign. Led UX activities including requirements gathering, benchmark and heuristic reviews, task analysis, design studios, concept generation, prototype creation, specifications, visual assets, content managment, copywriting and editing, project scheduling and status reporting to upper management. * UX lead for mid-range inserter system UI transition to full-color touch screen. Activities included requirements gathering, task analysis, wireframes and workflows, visual design concepts, specifications and asset creation. Led weekly meetings with globally located development team. * UX representative on corporate rebranding strategies committee ensuring product interfaces and usability requirements were appropriately addressed during the rebranding reviews and discussions. * Global UX Unification Strategist. Developed a unification strategy framework consisting of a UX social media site, UI guidelines site and content management to bring unification of design work and processes to a globally located UX team. Provided site design, copywriting, marketing and training to UX team. * UX Visual Lead on mobile application linked to customer communications suite. Created visual concepts, specifications and assets for both Android and iOS product launch.