Sroop is fascinated by Indian street culture and printed ephemera. From textile to matchbox labels, hair oil to medicine packaging, it was the haphazard printing quality, bold colour palettes, astute use of typography and visual wit found on every day consumer goods that now heavily influences her work. All of her illustrations reference the texture and quality of mass printed ephemera, which enhances the finish and authenticity of her images.
D&AD Best New Blood Talent 2009