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AVP - Marketing Communications
Fullerton India Credit Company Ltd.
Apr 2011 - Present (13 years 4 months)
Head of in-house design cell: for company’s various businesses and horizontal Dept.
Conceptualizing and designing all corporate, product, events and road show marketing collaterals,
corporate identity, branding, Press Ad. Campaigns, logos for various contest, offers and events,
In-house magazine, annual report, branch start-up collaterals like window and wall posters, signage etc.
• Digital: Digital Marketing – monthly SEO, Google SEM (PPC ) email campaigns, Google website traffic analysis lead generation trough website, newsletters, website maintenance, internal cost effective email contest for sales targets.
• Dealer Loyalty programs: Running dealer loyalty programs for two wheeler and commercial vehicle product
• Photography: Photography for all product collateral, annual report, website, marketing collaterals etc..
• Print production: Supervision of print production, quality control of all materials.
• Vendor Management: Vendor coordination, ensuring compliance with all brand guidelines and being a repository of all necessary digital materials for company (images, art works etc.)
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Marketing Communications Design - Sr. Mnager
Fullerton India Credit Company Ltd.
Aug 2010 - Mar 2011 (7 months)
Head of in-house design cell: for company’s various businesses and horizontal Dept.Conceptualizing and designing all corporate, product, events and road show marketing collaterals, corporate identity, branding, Press Ad. Campaigns, logos for various contest, offers and events, In-house magazine, annual report, branch start-up collaterals like window and wall posters, signage etc.
• Digital: Digital Marketing – monthly SEO, Google SEM (PPC ) email campaigns, Google website traffic analysis lead generation trough website, newsletters, website maintenance, internal cost effective email contest for sales targets.
• Dealer Loyalty programs: Running dealer loyalty programs for two wheeler and commercial vehicle product
• Photography: Photography for all product collateral, annual report, website, marketing collaterals etc..
• Print production: Supervision of print production, quality control of all materials.
• Vendor Management: Vendor coordination, ensuring compliance with all brand guidelines and being a repository of all necessary digital materials for company (images, art works etc.)
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Marketing Communications Sr. Manager - Design Head
Hirco Developments Private Limited
Aug 2008 - Aug 2010 (2 years)
• Head of in-house design cell: for company’s various vertical and horizontal Dept. Conceptualizing and designing all corporate, product, complete project sales kits, corporate identity, branding, outdoor campaign, Press Ad. project start-up collaterals like building wraps, barricade branding, window and wall posters, signage etc. logos for various contest, offers and events, In-house magazine, annual report,
• Digital: CGI rendering of building, newsletters, website, internal cost effective email contest for sales targets.
• Photography: Photography for all collaterals like annual report, website, marketing collaterals, site update
photography etc..
• Print production: Supervision of print production, quality control of all materials.
• Vendor Management: Vendor coordination, ensuring compliance with all brand guidelines and being a repository of all necessary digital materials for company (images, art works etc.)
• Completely in-house from brief to production. Except production (printing)
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Marketing Communications Asst. Manager - Design
Fullerton India Credit Company Ltd.
2006 - 2008 (2 years)
Assisting to Art director in conceptualizing and designing of all BTLs Campaigns like DM Mailers, Press Advertisements, Poster,
Flyers, Concept card, Leaflets, Take ones, Newsletters, Magazines. for FMCG clients like Birla AT&T.S.R., Maruti Suzuki, ICICI bank, HLL, Monsanto etc..
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Marketing Communications Asst. Manager - Design
The Leela Palaces & Resorts
2002 - 2006 (4 years)
• Head of in-house design cell : for company’s various vertical and horizontal Dept. Conceptualizing and designing all corporate, all hotel and room brochures, factsheets, coffee table book, lobby Posters, F&B press campaigns, press Kits, sales & marketing room promotional kits, In-house magazine, E-newsletters, annual report, Hoardings.
• Photography : Photography for all F&B, Rooms and Property for offer and collaterals like annual report, website,
marketing collaterals etc..
• Print production : Supervision of print production, quality control of all materials.
• Vendor Management : Vendor coordination, ensuring compliance with all brand guidelines and being a repository of
all necessary digital materials for company (images, art works etc.)
• Completely in-house from brief to production. Except production (printing
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Visualiser
Lowe Personal - Lintas (A dvision of Lintas)
Apr 1998 - 2002 (4 years 4 months)
Assisting to Art director in conceptualizing and designing of all BTLs Campaigns and DM Mailers e mailers, press advertisements, events, for all FMCG clients like HLL, Maruti, ICICI bank, Birla, etc..