R. Ross

Develop creative assets for campaigns, brands and promotions that strengthen brand awareness and drive growth for five separate brands

Follow brand guidelines to ensure consistency  while ensuring projects are completed with high quality and on schedule  

Develop and modernize artwork for product packaging for multiple brands simultaneously

Design assets for social channels, newsletter, website, retail, wholesale, etc. as well as support content develop for social media and email  

Collaborate with Retail, Brand, Trade and Performance Marketing teams to to fulfill collateral requests  and align on KPI and performance metrics 

Coordinate with printers & vendors as necessary  

Worked cross-functionally developing concepts into final assets for use in
print, PPT, digital ads, infographics, social media, email and industry events
ahead of deadlines and within budget

Developed and supported design initiatives while acting as brand steward for
all external and internal creative assets

Led creative direction for national and international trade shows, including exterior and interior design elements, booth design, event signage, digital and
printed way finding and presentation templates

Built creative assets including ads, eBooks and collateral supporting demand generation campaigns to promote product visibility

Two time award winner for outstanding creative collaboration and impactful
project results while leading internal design team

Produced animated, still and video graphics for television newscasts under
tight, continuously evolving deadlines

Maintained regulations for all creative while following brand guidelines

Designed vehicle wraps for satellite trucks and station vehicle fleet

Designed and managed UI/UX layouts for Qvidian sales application, winning
the Gartner Cool Apps Award

Designed and built web site incorporating animated elements, Action Scripts
and XML code, allowing site owner to self service content updates

Designed logo and corporate branding for food truck business

Led and implemented corporate re-brand for all printed and web collateral

Maintained regulations for all creative while following brand guidelines across
global clothing and branding segments

Clients included Qvidian, Nutfield Technology and others

Built mock-ups and print ready production files for global rebrand, including packaging, clothing labels and consumer goods

Designed vehicle wrap for footwear launch and campaign promotion

In-house product photography and packaging production to support a global
footwear launch and influencer campaign

Developed art compositions to highlight featured textbook content

Created scripts and templates to automate design processes, significantly
reducing outsourcing costs

Facilitated the move from print to a digital workflow as the education market
shifted into into a digital format through apps and software

Logo and branding for mobile wood-fired pizza business.

Enhanced business brand presence through collaboration with business owner in developing and personalizing dynamic brand and logo, applying logo to mobile equipment, chef jackets and various business related items increasing brand awareness.

Key member of creative team implemented design for promotion of key vendor merchandise.

Increased bids and sales by developing web ready ads including images of client merchandise for online auction website. Designed web based splash pages to promote special or discounted inventory increasing client purchase of memorabilia merchandise.