Sophie Lee

Creative lifestyle studio specializing in the Art of Exquisite Living: combining aesthetics, art, design & exquisite curations. Integrative design tailored to each client. Projects range from Product Development, Branding Strategy & Identity Design, Interior Design & Visual Merchandising, Personal Styling & Coaching, Luxury Corporate Gifting, Social Media Strategy & Content Creation.

Hired as luxury sales and due to versatility, role expanded to take on broad responsibilities.

Art Directed and produced all visuals and graphic design for Digital Marketing, Social Media and in store events, with cohesive minimal luxury brand aesthetic.
Copywriter for product descriptions and maintained E-Commerce website.
Creative Directed & Styled photoshoots of Product Photography.
Provided premium Customer Service experience demonstrating in-depth artisanal brand & product knowledge.
Assisted in Visual Merchandising, Product Curation & Buying.
Recognized for building authentic relationships with discerning clientele and colleagues of diverse backgrounds.

Design & Product Development services for independent clients, corporations in
Fashion, Retail, Beauty, Health industries.
Seasoned in domestic & international product development & sourcing.
Produced on-brand collateral (digital & printed).
Clients include Mattel (Designed customized Barbie from concept to 3D
samples), Alternative Apparel (Accessories Design), JC Penney (OEM), Sanctuary (Fashion Design & Techpacks), Omgirl (Fashion & Graphics Design).