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Senior Graphic Designer
Sophia Lau
New York, NY
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About
Experienced Design Specialist with over 15 years in advertising and direct marketing. Adept in applying comprehensive graphic design principles to diverse digital and print media, demonstrating expertise in branding, layout, presentations, color theory, and typography. Proven track record of managing end-to-end design processes for numerous accounts, maintaining brand standards across print and digital platforms. Skilled in liaising with stakeholders, solving design challenges, and optimizing workflows. Adept at event promotion and management, collaborating with partners to drive profit growth. Leverages data analytics for website optimization and excels in managing staff and inventory.
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Education
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BFA Computer GraphicsNew York Institute of Technology1996 - 2000
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Experience
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Graphic DesignerNew York, NYMar 2015 - Present (9 years 8 months)Effectively translate project visions and adeptly resolve unique design challenges while also providing leadership in training and overseeing creative interns and associates.
• Skilled in end-to-end design management for over 65 accounts (~950 requests annually), ensuring adherence to brand standards for all print and digital media.
• Expertly oversee and train creative interns and associates cultivating a collaborative work environment that enhances overall design quality.
• Employ strategic thinking to optimize design processes and workflows, identifying areas for improvement and implementing innovative strategies to enhance productivity and deliver results within tight timelines. -
Creative ConsultantNew York, NYMar 2012 - Dec 2020 (8 years 9 months)Created a diverse range of marketing materials, from logos to websites, emails, mobile apps, signage, business cards, social media assets, videos, and print media.
• Excelled in event promotion, devising strategies involving 50+ partners and resellers, resulting in a 40% profit increase.
• Leveraged data analytics via Google Analytics to enhance website performance.
• Beyond design, other duties include event management of a staff of five or more, maintaining inventory, and ensuring crowd control.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@sophialau, member since 2006
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Followers 5
