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UI/UX Designer
United Arab Emirates
Jan 2017 - Present (7 years 10 months)
• Gather and evaluate business requirements and user needs in collaboration with stakeholders, product managers, and engineers
• Take a customer-centered design approach using UX methodologies (User research, usability testing, gathering live customer feedback)
• Design user-friendly and functional interfaces, implement intuitive user experiences across the company’s e-commerce website and mobile apps
• Develop and maintain a design system for a cohesive visual language across all platforms
• Rapidly test and iterate designs on ideas using process flows, wireframes, low-fidelity and high-fidelity prototypes to effectively communicate design strategies and detailed interaction behaviors
• Works alongside the development team to verify that designs are executed correctly across multiple digital touch points
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UI Graphic Designer
United Arab Emirates
Mar 2014 - Dec 2016 (2 years 9 months)
• Discussing project briefs with the Art Director in producing ideas that adhere to our brand guidelines/standards
• Designing and producing offline and online creative materials to support the company brand and its products (B2B brochures, Media kits, Print adverts, Magazine, Infographic illustrations, EDMs, Landing pages, web banners, etc.)
• Wireframing templates for digital products of the company. Creating responsive high-fidelity user interface (UI) designs and presenting to stakeholders meetings its value propositions
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Graphic Designer - Brand Development
May 2012 - Mar 2014 (1 year 10 months)
• Delivers digital design contents for print and web media in the Marketing and Brand communications departments. Scope includes, but not limited to, brand collaterals: print ads, display ads, logo designs, signals, email newsletters, flash/static web banners, online contest app pages, etc.
• Reports to the Brand manager in developing/updating the company's brand identity handbook circulated across all its territories. Prepares design presentations/mock-ups as needed for new or additional guidelines for the brand manual
• Provides in-house design requirements requested by internal departments of the company
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Creative Supervisor
Manila, Philippines
Feb 2010 - Mar 2012 (2 years 1 month)
• Involved in concepts/creating marketing collaterals mostly for Resorts World Manila — a company name under Travellers International Hotel Group, Inc.
• Collaborates with the in-house copywriters in creating the BTL advertising materials in print and some web requirements as well
• Briefing other members of the creative team about the approved ideas/pitches from the in-house clients in the company (Hotel, F&B, Corporate, Membership, Entertainment, Casino Promotions, etc.)
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Lead Graphic Designer
Mandaluyong, Philippines
Apr 2008 - Feb 2010 (1 year 10 months)
• Accomplished creating the company's catalog projects distributed in the US and Canada (Seton Identification Products & Emedco) with very solid performances for our counterpart's recognition.
• Relaying layout information of the pages done in the catalogs with the merchandisers who work with clients in US and Canada.
• Supports management staff in Manila by assigning pages to work on to designers.
• Provides quick resolution on technical issues raised by designers.