Sommer Stelzer

• Created compelling and engaging designs for Craftsy’s digital and print channels including email campaigns, social media, SMS (static + GIFs), website components, print, etc., that spans many genres including quilting, photography, woodworking, baking, artistry, and fitness.
• Updated landing pages via Unbounce
• Composed packaging for DVDs
• Created logos for promotions

• Sourced new photography materials in accordance with brand strategy, overarching campaigns, and design briefs.
• Supported the design team by considering and selecting the best samples for use in multiple ongoing projects.
• Reviewed photography placement in new products to fulfill assortment requirements, trend initiatives, and technique.
• Edited images for website use by removing logos, extending backgrounds, color correcting, etc.

• Designed multiple publications from cover to cover. Met tight deadlines and exceeded creative expectations for clients.
• Produced all materials for events: logos, signage, tasting notes, bus graphics, digital & print ads, slideshows, and more.
• Planned and executed photo shoots, including hiring diverse talent to accurately represent the community.

• Processed Tiny Prints and Wedding Paper Diva orders meticulously. Complied with stationery etiquette standards, consistently meeting aggressive productivity and accuracy goals.
• Performed advanced customizations as part of elite team. Contributed to custom layouts, photo edits, and color changes to rasterized designs.

• Designed marketing materials: presentation kits, sell sheets, email blasts, direct mail, logos, etc.
• Supported the sales staff by bringing concepts to the screen or the page with a strong creative vision.

• Assisted design director with all functions of the design
services department.
• Conducted art direction and support for designers to maintain an
efficient workflow while meeting tight deadlines.
• Designed advertisements for 20+ titles to meet creative expectations of the client and production manager.
• Created multiple advertorials supporting the branding of a particular magazine with creative concepts.
• Delivered files for press, meeting deadlines for multiple publications.