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Art Director - Packaging
Nestlé - ICON Design Group
Mar 2014 - Present (10 years 6 months)
Lead and managed a team of designers to bring projects into completion. Responsible for developing plans, executing projects, maintain brand guidelines and Nestlés brand integrity. Conceptually developed range extensions by collaborating with consumer insights, corporate marketing teams and strategic marketing agencies to maintain relevant to target market and creative brief.
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Accounts Director
Hanson & Wen
Oct 2012 - Present (11 years 11 months)
Accounts acquisition and new business development. Brand management and development, product positioning, client and creative liaison.
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Art Director - Consultant
Golden West Food Group
Mar 2012 - Present (12 years 6 months)
Brand management and development, co-ordinate production, work with sales and marketing team to implement and execute successful product launches, manage graphic designers, asset management, lias with print vendors and other creatives to meet and hit the target, and try to learn as much as I can to make an impact with all the skills and knowledge I've acquired.
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Senior Designer
Sagon-Phior
Nov 2011 - May 2012 (6 months)
Concept development, ideation, art direction
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Senior Designer
VCG Kestrel / Fresh&Easy
Jan 2011 - Oct 2011 (9 months)
Concept development, ideation, brand management, photoshoot art direction
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Graphic Package Designer
The Creative Group
May 2009 - Oct 2011 (2 years 5 months)
Conducted research to plan, analyze, and create visual solutions to communication problems. Developed layout and production design of packaging products and marketing collateral materials. Prepared sketches, and layouts. Prepared files for print production.
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Graphic Designer
Freelance
2003 - Jun 2011 (7 years 9 months)
Pitch concept and ideas to clients. Conduct market research as it pertained to client product or service. Creative principal for concept development including sketching, ideation, rendering, design application and presentation. Conducted brand development. Functioned as liaison between client and print vendors to bring projects into completion.
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Graphic Designer/Packaging Designer
Big Train, Inc
Feb 2007 - Sep 2009 (2 years 7 months)
Conducted research to plan, analyze, and create visual solutions to communication problems. Developed layout and production design of brochures, newsletters and other mail and marketing materials. Created promotional road show displays, packaging, and marketing pieces for company products and services. Functioned as liaison to vendors. Prepared sketches, layouts and storyboarding. Attended press checks to bring projects into completion.