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SENIOR GRAPHIC DESIGNER / LICENSED REAL ESTATE SALESPERSON CAPITAL MARKETS
CBRE
Saddle Brook, NJ
Apr 2018 - Present (6 years 8 months)
• Responsible for the design and format of marketing materials including flyers, property brochures, broker opinion of value, proposals, offering memorandums, presentations, email blasts, postcards, large format signage, event collateral, and social media.
• Create and produce electronic and/or direct marketing campaigns for sale or lease of properties to include customized property information materials, comparable market analyses, market, and industry research, and targeted mailing lists.
• Coordinate the production of materials, including gathering printing bids, packaging artwork, and assembling final layouts for printers.
• Develop and oversee all creative aspects of production and quality control.
• Work independently or collaboratively to complete projects from start to finish.
• Support Sales Brokers in the implementation of business strategies and visual marketing by providing timely, high-quality design work and templated deliverables under strict deadlines.
• Participate in the formulation and strategy for marketing particular properties and expanding business for the sales team.
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OWNER / SENIOR GRAPHIC DESIGNER
SMGRAPHIX
Mahwah, NJ
Jan 2011 - Present (13 years 11 months)
• Design print ads with graphics that are captivating, creative, enticing, and in line with branding initiatives and oversaw production in support of marketing and sales campaigns.
• Design and production of PowerPoint presentations including charts, graphs, and animation.
• Design and production of annual reports, white papers, RFIs, RFQ, and RFPs.
• Design of and production of high-quality magazine ads, point-of-sale materials, product and gift packaging, catalogs, brochures, posters, newsletters, e-blasts, and other marketing collateral showing a strong and bold design sense.
• Follow brand identity standards, branding review of proofs, supplying of logo assets, and logo guidelines.
• Coordinate all SEM and SEO projects to measure the success of marketing strategies, conducted assessment of marketing strategies, and devised visibility reports.
• Provided quality assurance oversight of all graphics for website design, making edits prior to final approval.
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SENIOR GRAPHIC DESIGNER, MAJOR ACCOUNTS ARTIST, SME
AT&T Advertising & Publishing
Maitland, FL
Jul 1997 - Jan 2011 (13 years 6 months)
• Design and layout of original artwork, type style, and sizing, of aesthetics, for YP Advertising, Speculative Advertising, Dynamic Space, Cover Space, Premium Products and In-House Special Projects, Sales Visuals, Displays, Mock Ups and Comps
• In-House design consultations with YP Advertisers.
• Work to ensure conformity with Bellsouth and AT&T specs, printing specs, and reproductive quality standards.
• Photographic retouching, manipulation, and color correction.
• Determine work priorities and processes to meet deadlines.
• Communicate with sales representatives and vendors and assist them by giving technical advice on the preparation of artwork and copy.
• Initiate queries and follow up with sales representatives and vendors to ensure the resolution of queries.