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Visual Specialist
Hudson's Bay Company
Oct 2010 - Present (14 years 1 month)
Support the initiatives of Private Brand Exploitation, Flagship Store Development and Operational Excellence in the Womenswear Department.
Assist the National Visual Trainer and Stylist with the creation of seasonal Corporate Trend Packages.
Maintain consistent brand VM strategies (props, windows, graphics, etc.), including ordering, shipping coordination, expense management and communication within the Womenswear Department.
Liaise with Vendor’s from various Brands and ensure Brand DNA is respected within department store environment via exceptional Visual Presentation set-ups. Brands included but not limited to: Sandro, Free People, Ralph Lauren and BCBG Max Azria.
Ensure proper Studio management and maintenance of visual assets and in-store signage components and fixtures needed within my priority department.
Create and facilitate Bi Monthly Trend Zone seminars to colleagues to positively facilitate open communications and stimulate ideas within a team environment.
Maintain positive relationships with strategic partners from various operational levels through effective written and verbal communication.
Continuous open dialogue with regional teams to facilitate large scale seasonal set ups.
Create and facilitate seasonal Trend Seminars to Corporate Partners included but not limited to: Flare Magazine, Rogers, Tourism Toronto and Women of Influence.
Assist with implementation of all Marketing Activation/Special Events.
Responsible for implementing Cosmetics Brand Launches and window installs.
Organize and prioritize workload with a sense of urgency and flexibility.
Actively participate in training programs and initiatives, embrace and execute feedback on projects in a timely manner.
Closely follow Corporate direction to ensure project goals are aligned and projects are completed on time.
Purchasing of supplies for window installs and seasonal set-ups.
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Fashion Stylist
Freelance
2010 - Present (14 years)
Pre-production preparation and scheduling of merchandise information, merchandise, accessories and styling guidelines.
Photography shoot merchandise preparation, production, set assistance and tracking.
Organize the shoot by ensuring all products are in the studio, high priority items are shot first, and all views are complete.
Assist with dressing models, sizing clothes, and coordinating accessories, hair, and makeup.
Maintain extensive knowledge of brands and assortment, and serve as a resource for on-set teams when product questions arise.
Post production coordination and communication of images, merchandise returns to buyers and vendors.
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Merchandise Manager
Costa Blanca
2008 - 2011 (3 years)
Trained and developed management and store associates in the execution of corporate merchandising and marketing strategies to ensure compliance with brand integrity.
Updated brand artwork and graphics to suit Flagship Store fits and requirements.
Communicated with Marketing and Visual Departments to compile and manage distributions, quotes, quote analysis and timely delivery of visual elements.
Analyzed sales reports daily using retail (POS) to develop and create in-store visuals based on key performance indicators.
Assisted Buying and Allocation departments with the development of action plans to improve KPI results, issue resolution and on shelf availability.
Supervised shippers and receivers to ensure consistent product on shelf availability.
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Fashion Coordinator
ANASA Collective
Jan 2010 - Aug 2010 (7 months)
Responsible for the key design direction of Womenswear collections from the beginning of the creative phase through the successful implementation of the product launch.
Identified marketplace trends that were relevant to the target customer.
Managed all accounting tasks, inputting monthly period charges and credit card purchases, processing of purchases and transfer to proper accounts for payment.
Responsible for maintaining cost control and maintenance of budget to ensure maximum profit without compromising brand integrity.
Identified and selected fabric, trims, and/or colors that were suitable for each season based on vision.
Consulted on the development of marketing, branding, production, and design strategies.
Identified and implemented process improvements within the work environment to increase quality, productivity and efficiency.
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Senior Fashion Stylist
Moule
2007 - 2008 (1 year)
Created and implemented product presentation and styling direction with flawless execution; achieving goals with speed, agility and acute attention to detail.
Responsible for maintaining the brand integrity of various brands included but not limited to Diane Von Furstenberg, Hugo Boss, Alexis Bittar, and Jonathan Adler.
Identified and recommended resources in sourcing new brands and conduct ongoing competitor research and trend analysis.
Managed and trained junior stylists.
Ensured deliverables met budget and time commitments without compromising visual design excellence.
Increased sales generation by creating an environment that highlighted the appearance of the product and reflected the customer's lifestyle and interests.
Produced seasonal fashion shows featuring designers: Catherine Malandrino, Hugo Boss and Diane Von Furstenberg