Steven Hines

Design, layout and prepare print-ready files for marketing materials and brochures promoting reading and math programs provided by the Scholastic Education Group. Create detailed production ready mechanical art for release to print vendors, maintaining corporate brand standards. Create assets for Powerpoint presentations and websites among other marketing collateral.

Concept, design and execute production of mechanicals for marketing materials for $2 billion company including: corporate identity, advertising, direct mail, logos, seasonal promotional materials and corporate communications. Layout, concept and design seasonal mailers and look books. Collaborate with Art Director/VP Creative Director on seasonal concepts, packaging, advertising, and window displays. * Prepare press-ready mechanicals for small accessories and beauty products. Prepare and edit mechanicals for production of labels, hangtags, and price tickets for release to vendors. * Design and execute production for print materials to support internal partners including: Human Resources, Marketing, Store Operations and Special Projects. * Determine job specs and maintain brand standards and quality for all creative. * Manage small team of Junior Designers to gather assets, approval of layouts/changes.

Maintained physical appearance of stores by teaching and training visual and merchandising standards to District and Store Managers. Oversaw visual and merchandising for chain of Fashion Accessory and Jeans stores, with a concentration on the NY District. Managed store staff in the timing and completion of floorsets and window setups, creating monthly floorsets, plan-o-grams and training materials to be used as guides in maintaining merchandise standards nationwide. * Communicated with stores and utilized selling reports to provide a consistent brand image and determine merchandise flow and store layouts. * Devise new concepts in display using on-hand materials and fixtures for store windows and showroom enhancements. * Create and maintain visual setups in NY showroom for Accessory Markets five times a year. * Determine showroom layout and oversee production of graphics

Created new concepts for store designs and merchandising techniques, designing and creating prototypes for new point of purchase materials and fixtures for specialty shops in major department stores. * Determined and maintained corporate merchandising standards. * Supervised photo shoots for in-store graphics and advertising/direct mail. * Coordinated trade show exhibits, and supervised installation. * Maintained budgets for design and display projects.