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Freelance Digital Designer
HBC - Lord & Taylor
New York, NY
Jul 2017 - Present (7 years 4 months)
* Concept, design and manage assigned digital campaigns * Present work to internal clients * Sourcing stock imagery as needed
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Senior Web Designer
Bare Necessities
Edison, NJ
* Concepted, developed and designed marketing campaigns and digital efforts * Presented ideas and concepts to the CEO * Art directed still and on-figure photography photoshoots for specified digital campaigns * Lead and mentored the creative team
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Creative Manager, Social Media
Saks Fifth Avenue
New York, NY
Stores & Promotions * Developed and managed the execution for saks.com promotion, store programs, and social media * Explored trends, competitive landscapes and incorporated appropriate use of color, type, tone and editorial style into digital designs to ensure consistent integration across channels * Assisted the VP of Digital Design in developing and communicating brand/visual guidelines and standards * Held a weekly brainstorming session that results in concrete ideas for execution * Designed and delivered strategic social/digital solutions, targeting business objective (s) while ensuring compliance with brand standards and time line requirements * Management of relationships with marketing, stores and social media partners as well as fostering relationships that grew the overall omni-channel strategy * Prioritized and scheduled project tasks to meet deadlines * Ensured all electronic files were built responsibly * Defined yearly and quarterly goals for Web Designer participated in their formal performance reviews to ensure professional development * Additional Managerial duties included: Managing PTO, scheduling meetings
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Full-time Freelance Web Designer
Spiegel
New York, NY
* Concepted, designed and art directed all e-blasts, banners, landing pages, social media posts and affiliate banners to support Spiegel's Newport News and Ultimate Outlet brands
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Web Graphic Designer
Tumi
New York, NY
* Designed and produced all domestic and international eblasts, homepages, web banners, digital advertisements and social media assets for Facebook, Twitter and YouTube * Managed tumi.com and FTP digital assets
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Freelance Graphic Designer (off-site)
Woman's Marketing Inc.
New York, NY
* Designed, managed, and produced advertorial pages for all major print publications * Designed print ads, brochures, collateral projects, media kits, billboards, taxi tops, kiosks
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Victoria's Secret Direct
Full-time Freelance Graphic Designer
New York, NY
* Designed and produced layouts for the Victoria's Secret Catalogue * Selected model shots from edited film * Executed spread revisions under extremely tight deadlines
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Coach
Full-time Freelance Graphic Designer
New York, NY
* Executed national and international ads, brochures, direct mail, visual merchandising-posters, light/shadow boxes, tags, labels, corporate identity and all other in-house collateral projects * Collected files for output
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Long Island University
Brookville, NY
CW Post College BFA in Computer Graphics
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Lord and Taylor
Full-time Freelance Graphic Designer
New York, NY
* Designed and executed catalogs, ROP ads, magazine ads, and promotional direct mail * Conceptualized with copywriters, art directors and creative directors on seasonal and event formats * Designed and released assigned pages/projects * Managed assigned projects to ensure all deadlines/release dates were met
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Graphic Designer
J.Crew
New York, NY
* Managed and designed all clearance catalogs * Researched product/model shots in accordance with the line list provided by the Inventory/Liquidation Team * Ordered merchandise and had items stylized and shot when film is not available for featured product * Collaborated with copy writers and editors to ensure correct content of spreads * Developed and designed layouts that represent J.Crew's design while supporting the merchandising plan * Communicated and obtained approval from Inventory/Liquidation regarding deviations from the merchandising plan * Managed and executed spread revisions * Tracked and released spreads to print vendors
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Junior Art Director
Aerosoles
Edison, NJ
* Concept and design of the Aerosoles catalog * Art direction of still-life photoshoots * Designed and pre-pressed catalog layouts * Marked up photography for retouching * Contacted agencies and booked shoots, photographers and stylists * Designed web homepages, eblasts and navigation bars * Concepted shoot direction and overall look for each season
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Graphic Designer
Woman's Marketing Inc.
New York, NY
* Designed, managed, and produced advertorial pages for all major print publications * Designed print ads, brochures, collateral projects, media kits, billboards, taxi tops, kiosks * Checked and retouched all incoming client supplied art * Created sample advertorial layouts for sales prospects and leads * Created PDFX1A and uploaded files to various publication portals