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Trade Marketing Manager
Roots Latam
Jun 2010 - Present (14 years 6 months)
- Develop Trade Marketing guideline for PlaySation and SabMiller
- Coordinate POP material for Point of Sale accordingly to marketing strategy
- Detect and evaluate new opportunities in stores
- Budget management
- Stablish guidelines for all the region
Brands: PlayStation, adidas, SabMiller
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Freelance
Freelance / Graphic Design Services / Panama
2005 - Present (19 years)
B-happy Panamá
Café Durán Europa (Di Lorenzo Original Cofee)
Bufete de Sanctis • Initia Panamá
Catiland
Flores507
Las Evas
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Creative Producer Manager BTL
TVN Canal 2
Dec 2009 - Jun 2010 (6 months)
• Created new BTL plans for customers and presented the proposals.
• Coordinated the production of the BTL plan and supervised the implementations.
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Merchandising Manager
Digicel Panama
Aug 2008 - Dec 2009 (1 year 4 months)
• Supervised the implementation of the standards and the correct branding in all the stores.
• Managed the distribution of all the POS to more than 150 point of sales.
• Coordinated and supervised all the POS production with new promotions.
• Trained sales and merchandising staff.
• Worked with consumer sales to make sure the post and prepaid plans are implemented in the stores correctly.
• Looks after new and upgrades of stores including maintenance and cleaning.
• Setup the layout and display of new production.
• Managed the merchandising warehouse.
• Managed the merchandising reports.
• Supervised meeting the dateline for merchandisers.
• Negotiated with suppliers.
• Managed budget.
• Organized stores grand opening and product introduction.
• Serious attention to detail and work under pressure.
• Well organized.
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Graphic Designer
MGZ Grupo Editorial
Sep 2005 - Jun 2007 (1 year 9 months)
• Design and implement approved concepts through creation of final art for production.
• Ensure timely delivery of materials and meet all deadlines
• Demonstrated a commitment to the organization in all work produced
• Understands the printing and pre-press process.
• Evaluate equipment and recommend purchases as needed.
• Designed advertising material: Posters, Packaging, catalogs,
weekly and monthly newsletters, invitation cards.
• Identity design: logo, business cards, letterhead, envelopes, etc.
• Managed printer and suppliers.
• Customer service function.
• Photo Shoots.