Diseño • Marketing

Silvia Marquez

Panama, Panama

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About

• Alignment of institutional and product communication with point-of purchase exposition - product positioning, communication material, displays.

• Development of Merchandising manuals.

• Customer purchase behavior analysis.

• Development of concept stores, pilot stores and projects for key-accounts.

• Coordination of promotional and merchandising actions, through advertising agencies and print shops.

• Graphic designer and creative skills

• Problem solving and decision making skills; solid judgment

• Can manage budgets for optimal results

• Master in Marketing and Advertising

Creative, Marketing oriented, customer service, negotiation, budget management, brand management, trade marketing, visual merchandising, Illustrator, Photoshop, Acrobat, advertising, graphic design, MIcrosoft Office
Education
- Master Direccion Estrategica y Creativa de Publicidad Integral
  
  IED & IL-3 (Universitat de Barcelona)
  
  2007 - 2008
- 2005 Graphic Design
  
  Universidad Católica Santa María La Antigua
  
  2001 - 2005
Experience
- Trade Marketing Manager
  
  Roots Latam
  
  Jun 2010 - Present (14 years 5 months)
  
  - Develop Trade Marketing guideline for PlaySation and SabMiller
  - Coordinate POP material for Point of Sale accordingly to marketing strategy
  - Detect and evaluate new opportunities in stores
  - Budget management
  - Stablish guidelines for all the region
  Brands: PlayStation, adidas, SabMiller
- Freelance
  
  Freelance / Graphic Design Services / Panama
  
  2005 - Present (19 years)
  
  B-happy Panamá
  Café Durán Europa (Di Lorenzo Original Cofee)
  Bufete de Sanctis • Initia Panamá
  Catiland
  Flores507
  Las Evas
- Creative Producer Manager BTL
  
  TVN Canal 2
  
  Dec 2009 - Jun 2010 (6 months)
  
  • Created new BTL plans for customers and presented the proposals.
  • Coordinated the production of the BTL plan and supervised the implementations.
- Merchandising Manager
  
  Digicel Panama
  
  Aug 2008 - Dec 2009 (1 year 4 months)
  
  • Supervised the implementation of the standards and the correct branding in all the stores.
  • Managed the distribution of all the POS to more than 150 point of sales.
  • Coordinated and supervised all the POS production with new promotions.
  • Trained sales and merchandising staff.
  • Worked with consumer sales to make sure the post and prepaid plans are implemented in the stores correctly.
  • Looks after new and upgrades of stores including maintenance and cleaning.
  • Setup the layout and display of new production.
  • Managed the merchandising warehouse.
  • Managed the merchandising reports.
  • Supervised meeting the dateline for merchandisers.
  • Negotiated with suppliers.
  • Managed budget.
  • Organized stores grand opening and product introduction.
  • Serious attention to detail and work under pressure.
  • Well organized.
- Graphic Designer
  
  MGZ Grupo Editorial
  
  Sep 2005 - Jun 2007 (1 year 9 months)
  
  • Design and implement approved concepts through creation of final art for production.
  • Ensure timely delivery of materials and meet all deadlines
  • Demonstrated a commitment to the organization in all work produced
  • Understands the printing and pre-press process.
  • Evaluate equipment and recommend purchases as needed.
  • Designed advertising material: Posters, Packaging, catalogs,
  weekly and monthly newsletters, invitation cards.
  • Identity design: logo, business cards, letterhead, envelopes, etc.
  • Managed printer and suppliers.
  • Customer service function.
  • Photo Shoots.
Industries
Skills
Elsewhere on the Web
- I
On Coroflot

@silviamar29, member since 2009
- Following 1
- Followers 2

Silvia Marquez

Assistant Professor - Educator, Industrial Design, Myron E. Ullman, Jr. School of Design

Assistant Professor, Graphic Design