Priscilla Aguila

Freelance designer and copywriter, art direction, brand development, collateral advertising, logo design, print ads, project management, publishing layouts, and vendor correspondence. Serving as graphic designer for Sensibly Chic in Lexington, Kentucky. Responsible for rebranding design, web, in-store signage, print advertisements, and special event postcard invitations.

Creation, design, and production of marketing/promotional program materials to educate the public and in-house staff about Kentucky Housing Corporation. Responsible for graphic design for print and electronic media, including fliers/one-pagers, booklets, brochures, advertisements, logo development and branding, newsletters, training and technical manuals, stationery, presentation, and promotional items. Consultations with customers (including other staff members) to obtain clear understanding of their visual communication requirements and develop a project from an original concept, keeping budget in mind. Prepare and package camera-ready projects for printer or vendor. Photographer for events, conferences, award ceremonies, and meetings. Preparation and organization of promotional items and marketing tool kits for job fairs, housing fairs, and other exhibits.

Produced various advertisements, including "Pet Pick" submission for Ace Weekly and promotional flyers for various events. Collaborated with public relations director on t-shirt design and development for events. Worked with community outreach director to create event pages for annual calendar. Assisted adoptions counselor in written article submissions on behalf of WHS for Woodford Sun. Designed logo, registration form, flyers, street banner, t-shirt, local advertisements, award dog tags, and posters for promotion of the Woodford Wag 5K Run/2K Dog Walk. Responsible for layout and design, as well as collaboration with committee on the 2013 Limited Edition Calendar.

Served simultaneously as Production Artist and Project Manager in multiple development stages, expediting page production, reducing multiple round corrections and eliminating missed completion dates. Liaison between Merchandising. Marketing, Customer, Pre-Press, and Printer. Primary contact for client in 4 sequentially successful 720-page catalogs. Coordinated 10-month workflow schedule for internal departments, vendors and customer. Proofed initial builds, internal and customer corrections; verified multiple price versions and maintained page logs to monitor individual page activities of various assignments. Implemented additional steps in process to include customer in pagination. Convinced client to improve existing page layouts, resulting in a more production-friendly and simplified catalog process. Enhanced overall appearance of office products catalog through layout revisions and improved product placement, resulting in solid page balance. Assisted in initial page builds and corrections to ease workload of production team. Streamlined project workflow incorporating both the needs of the client and production providing exceptional internal and external customer service.

Managed the production of 1,300-page office products catalog using computer-based integrated workflow management tool while simulateneously coordinating additional advertising publications. Scheduling, pagination, photography orders, proofreading, page routing, and production support. Correspondence with vendors, clients, merchandise managers, production staff and printers. Worked with design team to develop custom catalog and flyer cover options, as well as page layouts, for marketing kits. Created covers, inserts and index pages to coincide with current look of publications. Revised and re-worked page designs per customer's request improving catalog appearance. Provided taglines, headlines and new/revised body copy for various publications and covers. Researched product information via client, vendor or internet to compose body and chart copy. Wrote and edited business correspondence for letters, emails, and business meetings.

Developed concepts with creative team; coordinated projects with research manager; produced media kits and wrote personnel profiles for public relations department.