Total experience of around sixteen years on most of the domains of User Experience including User Interface Design, Interaction Design, Information Architecture, Prototyping, Usability Testing, User Centered Design, Heuristic Evaluations, Visual Design, E-learning etc. servicing user base and clients across the globe
More than eight years of experience involves UX practice leadership using global delivery model for delivering Design Services – both dimensions (1) delivering from remote/offshore locations and (2) owning UX Practice with global team and global user base. Managed team size up to 20.
Extensive experience working for financial services firms such as PayPal Inc., Merrill Lynch Bank Of America, Webster’s Bank, IDBI Bank, Principal Financials, Franklin Templeton Investment Management (Desktop and Browser based application space for wealth management, investment banking, e-Banking, bill payments, investment management front & back offices, professional clearing member applications –equity/derivatives, Risk management platforms to mention some) etc. Also worked with retail firms including Abercrombie and Fitch, Mazda, Saturn, Globus India Pvt. Ltd.
Single handedly responsible for the UX strategy, Converting strategy to action and Execution (from Wealth Management IT team perspective) for largest Single Sign-On initiative in Financial Services industry – ML-One
UXD Advisor for Transformation of legacy application landscape (more than 20+ integrated and isolated) through detailed design reviews, recommendations and execution support for UX&D perspective.
Catalyzed the process of embedding UX&D into the requirements and design process for application development for more than 15 new applications in the Wealth management space
Was part of the core team involved from conception thru requirements evolution, Design and implementation of COHORT, an innovative initiative, catalyzing employee engagements though collaboration, communication and contribution of hidden/unexplored talent. This was based on the M-Turk concept (Gamification) of amazon
Instrumental in set-up of Offshore development center for PayPal to deliver not just non-core activities (prototyping, Visual design, mock-ups etc.) but also core UX &D services starting from UX Strategy UED specs etc.
In roles of UX Practice leader, Program Manager for UX Design Offshore servicing center set-up, UX Architect, Sr. User Interface Designer, Sr. Web Designer, Sr. Visual Designer, Creative Art Director, Content Development Lead and Web Designer
UX Design for large business applications & software products = 50+, Large e-Learning engagements = 10+, No. websites = 40+ & substantial corporate identity programs.
Global Recognition Silver Award for UX work done @ Merrill Lynch.
CUA from Human Factors International (HFI)
Mini-Masters in UX & Design from Rutgers University, NJ
CXA (candidate for 2015-16) from Human Factors International (HFI)