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Founder & Graphic Design Consultant at Designembryo
Shruti Goyal Rawat
Delhi, Gurgaon, Noida, Pune, Mumbai, India
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About
Business Development, Design Strategy, Online experience Design, & Brand identity Design, for organizations/ corporations, products, services and retail.
Collaborated with photographers, programmers and other professionals, assembling teams on a project-basis, while working with teams on:
- Corporate / brand identity systems
- Retail graphics & signage systems
- Brochures, packaging, book design,
Specialties: Brand development & corporate identity | print/ publications | packaging |stationery & communication material | web & social media | UI Design | corporate presentation | space graphics | events & exhibitions | signage & way-finding | calendars & customized invitation cards -
Education
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PG Diploma in Communication Design Graphics/ Visual CommunicationMIT Institute Of Design, Pune2007 - 2009Postgraduate Diploma in Communication Design
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B.E Hons. (Computer Science) ComputersMaharshi Dayanand University2001 - 2005
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Higher Secondary Biology with mathsDAV Public School, Dayanand Vihar, Delhi2000 - 200110th-12th
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10th, Secondary education Sanskrit with other majorsRyan International School, Noida1998 - 1999
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Experience
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Founder/ ConsultantDesignembryoJan 2010 - Present (14 years 10 months)Cofounder and Creative head
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Visual Communication Professional/ Project ManagerWhitelight DesignJul 2011 - Jul 2012 (1 year)Corporate Branding, Corporate Communication, Product promotion, Web and Interaction Design, Ideation and creative visualization of various client briefs as desired...
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Creative Lead- Communication designLandscape OutsourcingSep 2010 - Jul 2011 (10 months)Brand Development & Campaigns | Corporate Communication | Print and Publications | Web & Interaction Design
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Environmental Graphics/ Communication DesignerVersion Absolute Design Studio, DelhiOct 2009 - Sep 2010 (11 months)My work essentially encircled around conceptualizing,
information mapping, designing & execution of signages/ way finding & large space graphics for retail spaces/ malls, private/Commercial complexes, & townships. -
Communication DesignerYoteam Information Technologies Pvt. Ltd (Iternia Design), PuneFeb 2009 - Oct 2009 (8 months)Was actively involved in conceptualising & brainstorming for effectively positioning the brands of various technology oriented organisations, Startups & SME's. The job essentially was to create/design effective and momentous visuals that helped in levaraging the brand & its market value.
Handled 'complete design package' solution for various Conferences and Workshops held in Pune & Mumbai, mainly related to Technology Marketing & sales.
Handled many Interactive media projects i.e, Portals, websites, e-marketing & advertising kit, & User Interfaces; various brand development, brand positioning & Print/publications projects for SME’s & Start ups.
Clients to name a few are:
Brand Development & Brand Communication for:
- Adhalrao Patil Institute of Management & Research- an institute of
management and research in Maharashtra
- Brand development & its applications for Asset Analytix- a german client
Web & Interaction:
Design and development of Portals & Websites for:
- B2B wise (www.b2bwise.com)- a start up for B2B marketing
- E-crossings (www.ecrossingsmedia.com)- an interactive media group of US
- Asset Analytix- a German client into asset management
Print & Publications:
- High- level positioning of clients like Fundtech & Avantha group of companies by design of their Product catalogues.
- Design & development of conference kits (print & online distribution collaterals) for various executive Training Programs on Complex B2B Marketing, Sales and Technology Marketing. -
Post graduate Diploma project & internshipSetu advertising Pvt Ltd, PuneJul 2008 - Dec 2008 (5 months)Brand Development for DASA - Digital Asia School of Animation,
a leading training institute offering quality training programs in Animation, Gaming, Virtual Reality, Special Effects and Makeup Fx.
The scope of the project was a)Brand Identity Re-Design b) Brand Architecture for Touch-Points and Communication c) Environmental Graphic Design Brand Development for Guardian Education (www.guardianeducation.in)
The project involved the development of brand identity, brand language, its adaptation on various mediums(print & web), web development, & other promotional collateral-brochure, brand identity user guide for the above. -
Associate 'Graphics and media'NIIT Ltd, Okhla, Delhi2006 - 2006The job involved the designing and development of professional e-learning courses for ITT technical Institute, Pearson Publications, USA.
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Awards
•Participated in “Usability matters Boycott Bad Design contest '07
•Participated in Poster Making “Green design Youth festival ‘08”.
•Special mention award in 'creADivity showcase', a national level ad campaign competition. -
Skills
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Elsewhere on the Web
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On Coroflot@shrutigoyal, member since 2008
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