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Digital Content Creator
Freelance
Feb 2019 - Present (5 years 9 months)
Creating and publishing digital and graphic content for various platforms that includes: Printable activity sheets for online platforms.
Short stories, follow up worksheets & educational games for primary school students. Logo design and Branding
Social media marketing material for channels like Facebook, Instagram etc.
Print marketing products like email templates, business card, letterhead, leaflet, & brochures
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Design Head
BHARAT EXIM INTERNATIONAL
India
Jan 2018 - Feb (6 years 1 month)
• Heading a team of designers to conduct market surveys, prepare trend boards and design new collections.
• Managing stakeholders by meeting and understanding their design needs and offering creative design solutions.
• Leading the overall promotional strategy of the product portfolio and implementing the execution to support key accounts and retail.
• Attending B2B fairs and pitching for new clients and project acquisitions.
• Pricing and planning for product marketing and management.
• Design and market the company brand identity and market presence.
• Advising and helping in day-to-day administration and operations of the company.
Major US Buyers: Anthropologie, Pier1, TJX, Cost Plus World Market, Bed Bath & Beyond, LOLOI Rugs, Kirkland, Ross, CTS, Arhaus, Restoration Hardware etc.
Major UK Buyers: OKA Direct, Wild & Wolf Ltd., Half Moon Bay, Villeroy and Boch, etc.
Major European Buyers: Maisons du Monde, Leroy Merlin (Adeo Group), Castorama, El Corte Ingles, etc.
Major Middle East Buyer: Home Centre
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Director of Marketing
Arin Power Limited
London, United Kingdom
Sep 2022 - Jun 2023 (9 months)
• Responsible for brand and marketing strategy
• Designing for Brand Identity and Digital media thus helping to position the business in the market.
• Pricing and Trade Planning
• Maintaining and retaining existing base of clients alongside working within for acquisition of new projects.
• Meeting clients and developing a trusting relationship by helping clients with their energy needs, trying to understand their pain points and offering them a solution for lowering their costs making it most viable for them, thus improving service and future proofing the business.
• Managing suppliers and vendors
• Managing day to day operations
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Freelance Design Consultant
Freelance
Feb 2018 - Sep 2022 (4 years 7 months)
• Conducting market surveys, prepare trend boards and design new textile collections for various Indian Manufacturers
• Pricing and planning for product marketing and management.
• Designing print marketing products like email templates, business card, letterhead, leaflet, and brochures.
• Consulting and designing the display of products at various B2B fairs.
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Senior Designer
EARTHEN WORLD
India
Jul 2004 - Jan 2006 (1 year 6 months)
• Working with a team of designers to conduct market surveys, prepare trend boards and design new collections.
• Managing stakeholders by meeting and understanding their design needs and offering creative design solutions.
• Attending B2B fairs and pitching for new clients and project acquisitions.
• Pricing and planning for product marketing and management.
• Designing and marketing the company brand identity and market presence.
Major European Buyers: Pier Imports, Amadeus, etc.
Major Indian brands: Good Earth, Welspun India ltd., Cinnamon, The Linen Closet, etc.
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Designer
ORIENT CLOTHING COMPANY
Gurugram, India
Dec 2003 - Jul 2004 (7 months)
• Conducting market surveys, preparing trend boards and designing new collections.
• Managing stakeholders by meeting and understanding their design needs and offering creative design solutions.
• Collaborating with buying houses and buying agents and pitching for new clients and project acquisitions.
• Price and plan for product marketing and management.
Major US Buyers: Calvin Klein, DKNY, Anthropologie, Country Road, Bombay co., Thro etc.