Sherry West

Authentic Brand Marketing Manager overseeing the entire customer journey from conceptual narratives, innovative product development, and integrated marketing communications across all media platforms to deliver engaging brand stories digitally, at retail, globally, and in the community.

• Brand campaign nominated for Best Campaign 2023 Beauty Independent’s Beacon Award.
• Unique big picture strategic thinking resulted in iconic brand licensing collaboration.
• Lead daily collaborations with Creative, Video, Merchandising, Sales, R&D and Regulatory teams.

Liaised with executive teams to manage creative marketing efforts and campaigns for publicly traded sustainable tech-start-up. Administered B2B creative narratives for all business operations including investor relations, social media, paid media, affiliate/ influencer marketing, SEO/SEM, web, print, digital, video direction, M&A, trade media marketing, and PR.

● Spearheaded an award-winning campaign to increase brand visibility - driving sales and revenues.
● Drove social influence and conversation around brand collaborations, new product launches, and governmental agencies such as the EPA, DOE, incentive programs, and various clean air initiatives.

* Global Marketing for International fashion marketing consultancy * Re-strategized brand collateral and content for consistent message across all digital marketing channels * Led creative marketing and merchandising strategy for brand efforts of a China-based apparel company developing a brand presence within the US marketplace via multiple distribution channels * Key Executive establishing and maintaining relationship with leading e-Commerce platform Zulily.com * Forged relationships with sales teams for China-based client in Mexico, Canada, and South America * Project managed, marketed, and styled photo shoots for advertising, marketing, and media plans * Assumed interim CEO post for client while crafting business plan and marketing strategy * Oversaw entire Go-To-Market Strategy, including brand, product development, sales, media and PR, video direction, catalog photoshoots, and participation in international trade shows for the Hollywood-based designer

Product Development & Marketing (Contract) 2021 * Film Producer on Independent short film for American Comic Book fan base. Release date June 25, 2021 * Directed overall movie brand look, presence, strategy, digital content, web, and public relations of project * Designed, merchandised, and managed entire fan-based movie merchandise for eCommerce platform * Managed and produced movie soundtrack including but not limed to sourcing various contributing artists * Strategically designed and developed website to consistently communicate brand's entire footprint * Designed, directed, and PR'd sensational and highly attended in-person movie premiere event

Product Development & Marketing 2020 * Partnered with Hip Hop celebrity entertainer / influencer CEO to develop brand strategies, and product vision * Provided key strategy based on Shopify data and analytics to increase sales in less than three months * Increased DTC sales and profitability more than 210% within two months via product and marketing strategy * Managed global product development and marketing calendar for eCommerce and retail store activities * Sourced and managed supply chain partners, resulting in leaner processes for overall customer satisfaction

* Led pilot retail operations and sales for Fortune 500 company - Nautilus/Bowflex home fitness consumer brand * Adeptly handled regional retail rollouts along with scope of work implementation of franchise objectives within designated territories with 40% travel * Identified and analyzed key performance indicators (KPIs) for experiential marketing promotions while developing 360 marketing strategy for optimal exposure and eCommerce sales * Authored playbooks, training methodologies, policies, and retail guidelines for consistent brand message * Established multi-media campaign for maximum exposure by directing in-house advertising agency team * Recruited and trained Regional Sales teams for Nautilus/Bowflex experiential retail pilot launch

* Served as lead Go-To-Market consultant in charge of writing effectual strategic business plans for clients * Led strategic efforts advising clients on product road mapping to obtain investment funding on healthy ROI's * Fulfilled interim President role for celebrity Swedish beauty influencer upon successfully drafting the brand's marketing strategy, including P&L on five-year sales projections to meet demand of a growing fan base Earlier Positions Held

Inland Empire, CA Academic Department Director, Fashion Design and Fashion Retail Management Programs 2008-2012