Shannon Marosi Mackie

- Provide marketing support services including copywriting, project management, strategy, social media planning
- Project manager for Beaumont Hospital's annual doctor's awards program.
- Speechwriter for president of Walsh College.
- Social media community manager for Social Motto.
- Marketing support for the Automotive Hall of Fame and Bowers School Farm.
- Consultant on marketing strategy and budgeting for the Michigan Science Center.
- Freelance writer for Airfoil Public Relations, Stratacomm Public Relations and PathyWayX Events.

● Collaborate across all departments in order to achieve attendance and revenue goals
● Work with marketing team to implement integrated marketing plans
● Elevate the profile of the Michigan Science Center through institutional marketing
● Manage social media, advertising, design, web and other vendors
● Monitor data including impact, budgets, and ROI and more
● Ensure consistent and cohesive messaging and design both internally and externally
● Promote “spark, hub and neighbor” culture with internal clients and museum guests

● Write and edit copy for internal and external advertisements
● Coordinate advertising buys
● Manage design and production of museum collateral
● Contribute to organization's social media strategy

● Coordinated changes and updates to global intranet, available to employees in more than 30 countries in Europe, Asia, and the Americas
● Videotaped and edited executive/corporate strategy messages
● Wrote and edited global intranet content including employee interviews, feature articles, and testimonials to promote company strategy
● Provided editing support to headquarters employees and European colleagues for newsletters, advertisements, and other internal/external communications with an eye for accuracy in terms of content, style, and usage
● Wrote case studies to demonstrate company success stories to be used by sales team in communicating with potential customers
● Tracked and analyzed company intranet traffic using Omniture in order to find ways to improve content and increase readership
● Created executive messages and counseled executives on preferred way to communicate strategy and the best tactics to reach desired audience
● Assisted with several copywriting projects including a recruiting campaign for a major energy company

● Worked on site at client (Chrysler) to support speechwriting and internal communications departments
● Designed PowerPoint presentations and conducted research to accompany high profile executive speeches
● Managed executive speaking schedule, tracked speaking requests, and corresponded with organizations seeking executive speakers
● Wrote, researched, and revised executive speeches on a variety of topics including diversity and manufacturing
● Supported internal communications department with intranet articles targeted at communicating strategy to manufacturing employees

● Responsible for all media communication on behalf of clients
● Developed, edited and wrote press releases and promotional materials
● Built media relationships, created media contact lists, researched and tracked local media

● Developed and edited client press releases, biographies, interview questions, web content
● Pitched and scheduled client radio interviews and contributed articles
● Managed radio promotion for client product with over 60 stations nationally