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Freelance Art Director
Westfield, NJ
Apr 2015 - Present (9 years 3 months)
• Collaborate with Director of Business Development & Marketing to conceptualize promotional and marketing materials for print, presentation, event and digital platforms and take through to production
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Art Director
Jan 2019 - Jul 2019 (6 months)
• Collaborate with Chief Marketing Officer to create a new modern and consistent new theme for marketing, collateral, event and presentation materials
• Responsible for taking these new ideas from concept through to production of print, web, video and promotional materials as well as growing working relationships with vendors
• Work with Chief of Marketing and contracted agency in the design, functionality, navigation, usability and thematic consistency of the re-design of etfmg.com
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Graphic Designer
Boonton, NJ
May 2018 - Nov 2018 (6 months)
• Collaborate with account team to conceptualize and produce print and digital advertising, direct mail, collateral and brochures for luxury brands including BMW, Jaguar, Land Rover, Mini and FMI while maintaining corporate identity guidelines
• Production responsibilities include photo retouching, updating and resizing ads, creating mechanicals, putting together printer quotes and closely reviewing proofs for color as well as design
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Art Director
Advantage Business Media
Rockaway, NJ
Oct 2016 - May 2018 (1 year 7 months)
• Collaborate with the executive team to conceptualize and produce the rebranding efforts of the corporate positioning, marketing and imaging
• Broad design and art direction role with a focus on restructuring workflow across the department as well as the lift of the overall design standards across the company, resulting in faster client turnaround, improving client relations and a higher respect in the B2B industry
• Brainstorm and create unique, client-driven, custom reports and advertising while, in some cases, upholding brand design guidelines for companies including UPS, TE Connectivity, MIT and many more
• Daily design projects include conference and expo graphics, planning and budget management; magazine cover and template redesigns; logo and branding conceptualization and creation and advertising for print and web
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Graphic Designer
Oct 2015 - Mar 2016 (5 months)
• Brainstorm and create unique presentations, brochures, newsletters and guides while upholding corporate identity guidelines for Mars Inc.
• Design, build and manage quarterly newsletters, across multiple market regions simultaneously, through custom designed CMS systems
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Freelance Art Director
Old Elm Interiors
Mendham, NJ
Jun 2012 - Aug 2015 (3 years 2 months)
• Determine client’s purchase of print advertisement needs
• Direct purchase of web hosting company, web designers and engineers in the design, functionality, navigation, usability and thematic consistency of the re-design of oldelminteriors.com
• Responsible for home staging and directing photo shoots
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Freelance Art Director
Fairfield, NJ
Feb 2013 - Mar 2014 (1 year 1 month)
• Collaborate with, and act as interim, Creative Director in developing engaging concepts that achieve strategic objectives
• Conceptualize brochures, invitations, conference/presentation graphics, logos and web graphics
• Responsible for production through photo retouching, updating and resizing ads, working with printers on quotes, proofs and final printed pieces
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Creative Director
Summit, NJ
Jan 2005 - Sep 2012 (7 years 8 months)
• Responsible for the creative direction and design of three upscale publications; New Jersey Family magazine, Raising Teens magazine and NJBaby magazine
• Increase sales growth by re-developing brand identity and conducting a cover-to-cover redesign for main publication (New Jersey Family)
• Responsible for branding, marketing and design direction of the launch of 2 new publications
• Responsible for the direction of both publication and marketing materials, visual direction including layout, design and production protocols, in close partnership with editor, sales staff and publishers; supervised graphic designer and freelancers; hire and direct illustrators, printers and other vendors
• Responsible for the arrangement of editorial and ad placement for each magazine (page mapping)
• Main liaison with the editor and publisher for all final production and daily workflow issues; collaborate oversee printing for all three magazines
• Collaborate with web producer, project manager and engineers in the design, functionality, navigation, usability and thematic consistency of the re-design of njfamily.com
• Work directly with publishers to establish and maintain design department budget and consistently be on the forefront of reducing expenditures on a company wide spectrum
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Art Director
Lifestyle Media
New York, NY
Sep 2002 - Sep 2004 (2 years)
• Collaborate with sales team to put together marketing presentations, tailored to the specific client as well as promotional advertising creation
• Responsible for finding, interviewing and presenting new photography talent; collaborate with creative director on the hiring contracts
• Bid out print jobs for marketing; maintained high expectations for customer service; most importantly delivered printed pieces in the most professional manner possible
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Junior Art Director
New York, NY
Oct 2000 - Jul 2002 (1 year 9 months)
• Responsible for conceptual thinking, with copywriter partner and Creative Director, on advertising campaigns for print ads, direct mail promotions and business to business pieces to develop engaging creative concepts that achieve strategic objectives; Present concepts with copywriter partner to Creative Director, account managers and clients
• Junior Mac Artist duties: responsible for resizing ads while maintaining the integrity of the original design, photo retouching, creation of presentation materials
• Clients include Verizon Wireless, LG Electronics, Pricewaterhouse Coopers, Dun & Bradstreet and more