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Riggs Bank
TASK: Conceptualize and design headlines and copy into an established, corporate identity over various campaigns.
NITTY GRITTY: Working off a creative brief, with a copywriter partner, to brainstorm creative copy while keeping the "voice" of the brand. Once copy lines are approved, the task of carefully designing the copy into the layout begins. Very specific attention has been needed to balance of each line while maintaining "reading rhythm" in addition to tracking, kerning and line spacing.
