TASK: Create fresh and engaging designs to compliment the editorial generated specifically for the individual client's topic and capture their target audience in a new and appealing way.
NITTY GRITTY: Conceptualize original designs, to work across multiple pages, while keeping in mind current corporate branding and, in some instances, adhering to rigid corporate guidelines as provided. Also working with the editorial team in pulling out information for "pull quotes", charts or interesting statistics to help break up the page as well as get the article's points across in a creative and appealing fashion. In some cases directly working with the client, whether it's an agency or the company themselves, to help them understand how to the Advantage Business Media audience in an original and unexpected way.
