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Executive Creative Director
Fairfield, NJ
Dec 2015 - Present (8 years 11 months)
My time is spent in a creative director capacity working on a variety of projects. Actively conduct concept development/brain-storming sessions with colleagues. Product launches, new business pitches and presentations. Design direct ads, brochures, packaging, infographics and logos. Manage multiple projects and personnel at the same time. Lead the concept development process and successfully present those concepts to the upper management. Have broadcast, radio, web experience and sharp copy-writing skills.
Major Accomplishments:
• Develop marketing campaigns • Strategic force for new product launches
• Develop and extend brand identities • Design direct publications and collateral systems
• Create communications strategies • Conduct concept development sessions
• Implement integrated communications programs • Design new line of packaging and marketing materials
• Conduct new business pitches and presentations • Interactive website design
• Manage multiple projects/ personnel at the same time • Write copy and headlines
• Keynote • Strategist and Storytelling
Manage, coach and mentor staff for a number of years and find it very rewarding. Work on many of the consumer packages you find on the store shelves today.
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Creative Director
Livingston, NJ
Apr 1996 - Present (27 years 9 months)
Most of the time is spent in a creative director capacity working on projects for a few good clients, the largest of them is Kraft Foods. Very versatile in any creative atmosphere. Actively conduct concept development/brain-storming sessions with colleagues. Attend meetings with clients; take part in product launches, new business pitches and presentations. Design ads, brochures, packaging and logos while adhering to all of the AMA, FDA, and USDA rules and regulations. A proven track record in managing multiple projects and personnel at the same time. Lead the concept development process and successfully presented those concepts to the clients. Have video, radio, Internet and B2B experience. Sharp copy-writing skills and can convey my thoughts in writing creatively. Within the last few years, have worked on a variety of accounts in the pharmaceutical, retail and B2B industries.
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Creative Director
DGL Group/Aww Industries
Edison, NJ
Jan 2014 - Jun 2015 (1 year 5 months)
Responsible for managing all creative projects and personnel for this premiere toy division and ensuring exceptional creative while overseeing staff and freelance personnel. Main concentration is in packaging, product development, website, social media and marketing material. Develop branding for the house brand as well as licensed brands that include Discovery Kids, U.S. Army and Lisa Frank.
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Director of Creative Services
Strategic Edge Communications
Oct 2012 - Jul 2013 (9 months)
Responsible for Managing and leading creative team and ensuring exceptional creative deliverable. Also work with senior leadership to market and position agency. Plus manage and develop all creative assets and create corporate creative and story flow.
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Director of Creative Services
MD On-Line
Oct 2012 - Jul 2013 (9 months)
Responsible for Managing and leading creative team and ensuring exceptional creative deliverable. Also work with senior leadership to market and position agency. Plus manage and develop all creative assets and create corporate creative and story flow.
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Creative Director
Argento SC
Jan 2011 - Oct 2012 (1 year 9 months)
Responsible for hiring and overseeing creative staff of 14 designers and art directors. Also specialize in project management, packaging, concepts and presentations for brands and licenses. Leadership of creative strategy, vision and execution across multiple platforms.
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Creative Director
Kraft Foods/East West Marketing
2000 - 2008 (8 years)
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Creative Director
Bel-Art Products
Jan 1994 - Mar 1998 (4 years 2 months)
At D&S Marketing, an in-house agency for the parent company, Bel-Art Products, I was responsible for all creative direction and overall effectiveness of all work that was produced for Bel-Art Products and it's 5 subsidiaries. Along with the creation of two major catalogs, collateral, stationary, ad campaigns, package design, trade show concepts and design, and achievement awards. My duties also included the supervision and direction of the agency staff of 10 people, mailroom personnel, and an entire in-house, offset print shop. I conducted brainstorming sessions, presented concepts, held weekly status meetings and created status reports for upper management. Working as a team, the upper management and I set specific goals and I achieved all of them, on time and within budget.
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Sr. Art Director
H. Whitney Cutler Advertising
Jan 1990 - Jan 1993 (3 years)
Because of my experience as a former owner of an ad agency and because it was a very small B2B agency, my responsibilities encompassed a large area. I actively took part in anything that needed to be done, including most of the creative process, all of the typesetting, copy-writing, layouts, mechanical preparation, spreadsheets, print buying, and some client contact. I introduced the Macintosh computer system and its abilities to this traditional, very conservative agency and accomplished all of my goals and more. I became the main Macintosh designer and implemented many new ideas and protocols. I also retained my ability to design the traditional way through thumbnails, roughs, marker comps etc.