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Marketing Lead
Brightface Apps
Feb 2013 - Present (11 years 5 months)
I might be considered a "Growth Hacker". I work on product development and marketing for various Brightface products.
My main focus has been on email marketing. I manage the entire process from idea to inbox.
I really enjoy the build, measure, learn cycle and thinking of creative ways to improve opens and clicks throughs on emails and PPC advertising.
User experience design is very interesting to me.
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Design, Marketing, and Product Development
G5 Leadership
May 2010 - Feb 2013 (2 years 9 months)
Put on over 25 events online events with bestselling authors including:
• David Allen
• Guy Kawasaki
• Charles Duhigg (Power of Habit)
• Scott Belsky (Behance Network)
• Stephen M. R. Covey (Franklin Covey)
• Nancy Duarte (duarte.com)
• Amy Edmondson (Harvard Business School)
• Dave Logan (Stanford University)
• Bob Sutton (Stanford University)
• Bill Taylor (Fastcompany)
My areas of responsibility included:
• Online Marketing.
• SEO
• Brand Strategy
• User Experience Design (UX)
• Product Direction
• Technical Customer Support
• Email Marketing
• User Interface Design
• Product Design
Accomplishments included:
• One of two employees that grew the company from 0 to 33,000 users.
• Oversaw online marketing efforts and Facebook PPC.
• Managed (and hated) Drupal CMS.
• Oversaw the 2.0 Site redesign.
• Pushed for and lead the product from a Webex to a LiveStream Video Streaming Events Service.
• Oversaw design and development the 3.0 site redesign.
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Social Media Specialist
APX Alarm Security Solutions Inc.
Sep 2009 - May 2010 (8 months)
I worked on SEO and Social Media Marketing.
Oversaw the development of the first APX Gives back project Facebook app.
Oversaw growth of Facebook fans from 0 to 55,000.
Started proactive efforts to manage the brand reputation online, including:
Wrote the social media policy for the company.
Started the online customer service team.
Twitter Presence and the @apxcares twitter customer service.
Facebook presence
APX Blog
Helped with Search Engine Results and Reputation Management.
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Designer / Online Marketing Director
Impact Payments
Mar 2009 - Aug 2009 (5 months)
Built print and web UI assets for all the companies.
Consulted on SEO best practices.
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Online Marketing Director
Advent Creative
Nov 2008 - Mar 2009 (4 months)
Created the online marketing department from scratch.
Designed client SEO reports, developed systems and programs to service clients needs and built advent creative's product offering.
Conceived and developed the concept for SEOgro.com
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Graphic Designer
Advent Creative
Mar 2008 - Oct 2008 (7 months)
I worked as a Jr. Graphic Designer.
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Vice President
emeritus consultant group
Aug 2006 - Feb 2007 (6 months)
Startup company that a friend and I started where we
consulted and managed assisted living facilities.
Links Secured $7M in venture capital in 3 months.
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Sales Rep
Eclipse Marketing
2005 - 2006 (1 year)
I was the top first year sales rep in my office. Brought in over $250K for Orkin Pest Control.