Jennifer Serchia
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About
Hi, I'm Jen - a Los Angeles-based Designer + Director specializing in branding, packaging, & print. Most recently @ MERIT beauty and Versed, I was also the first Designer for industry-disrupting Colourpop, earning GPA’s Print & Design Award: “Best of Category.”
Elevating wildly imaginative, ethical brands, I work from conception to completion to execute desired aesthetic results / marketing goals & to join forces in creating impactful, memorable work and experiences.
Banner photo credit: images via @permanentrecordsla, @simonebodmerturner (jbblunk publication), @mariah_neilson, @sarahshabacon (@bohemegoods), me, @bellethelabel, & @rachelsaundersceramics -
Education
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Bachelor of Fine Arts Art & DesignAlfred University2001 - 2005
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Experience
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Freelance Sr. Design + DirectionLos Angeles, CA2021 - 2024 (3 years)Working with amazing cross-functional teams to create decks/moodboards, web ads, printed matter, packaging, web assets, social assets, in-store visual merchandising for Sephora, & more.
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Senior Graphic DesignerOxnard, CAJul 2016 - 2020 (4 years 4 months)The first In-house Designer responsible for creating the brand’s playful yet edgy aesthetic in areas of packaging, web, and print design. Established branding and brand guidelines. Lead creative of multiple collection launches and collaborations from moodboards to completion. Worked with multiple departments (lab, marketing, product development, content creators, etc.) to execute each project in a timely and cost-effective way.
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Creative Director + Senior DesignerThe Créme ShopLos Angeles, CA2013 - 2015 (2 years)Promoted from Graphic Designer to Creative Director, leading a team of 5 designers in creating cosmetic designs, packaging, illustrations, web mailers, social content, and tradeshow / promotional materials for company with multiple makeup brands. Worked closely with CEO and marketing managers to execute the desired vision and messaging. Assisted in delivering products that made it into target.com and Walgreen’s.
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Graphic DesignerBB DakotaCosta Mesa, CA2012 - 2013 (1 year)Graphic designer creating all web, social, and printed needs for clothing company - working closely with the CEO and Creative Director as well as cross-functional teams.
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Awards
GPA Print & Design: "Best of Category", Best Large Shadow Palette - NYLON Magazine (Sept. 2017), The Lupis Cupid Smiley Award, Lewiston ArtFest People's Choice Award
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Affiliations
Clients include: MERIT beauty, Versed, Colourpop, Patrick Ta, You Are Here Group, twelveNYC, Michael Stars, NYX Professional Makeup, The Créme Shop, BB Dakota, Mattel, School of Doodle, Revivology, Poppi Cosmetics, Nite Jewel, & more.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@serch_and_destroy, member since 2006
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Following 37
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Followers 28
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