Tamil Selvan

• Coordinate with functional heads and product managers and obtain necessary resources to support the team’s requirement.
• Conceptualize/design the majority of the vertical pages and create user flow to the portal from the scratch.
• Design and process the user flow to web and responsive pages (mobile phones & tablets). Redesign UIUX process flows from scratch to launch.
• Design Quikr Splash, Onboarding, product introduction, UIUX and other process flow through illustration and animation to the launch.
• Estimate timeline to complete the work and provide regular process update to the functional heads. Proof read the design and the process to ensure accuracy and high quality in work.
• Design splash, Onboarding, product introduction to the DAZZLR app from scratch to launch.
• Present finalized ideas and concepts using strong visual language to various verticals across Quikr.
• Design and understand the information architecture, provide solutions through wireframes, layouts, illustrations, storyboards and interactions.
• Design mailers, marketing/social media banners and icons using minimalistic lines and colors. Also maintain the design aesthetic and consistency across Quikr.
• Identify the vertical/horizontal pages and improvise with innovative ideas and concepts from simplified user flow.
• Lead five creative professionals till date and responsible for their work and performance.

As a Senior Visual Designer at TATA Sky, Im responsible to design and create games and applications to the Interactive services platform. Initiate the tasks with mockups, wireframes, layouts and the UI design. Follow the design guideline and create interaction design to the new products and ensure it goes to final launch.

Have designed and handled the Tata Sky applications for companion devices from wireframe to final launch.

• Create graphics for Interactive games, applications, art, craft, rhymes & stories.
• Create concept based games for interactive services platform from storyboarding to game art.
• Design 8bit/24 bit PNG graphics animation in games and applications for Tata Sky STB's.
• Design animated Giff for games and applications.
• Design Hi-Definition Interactive Games and applications for Tata Sky STB's.
• Character design & frame animation for games that are part of Tata Sky Actve offerings.
• Create wireframes and design User Interface for Sports related applications.
• Create wireframes and mock up for Video on Demand (VoD) for Tata Sky High Definition STB.
• Create mockup/hi-res artwork of EPG and other UI applications for ad marketing promos.
• Mentored 6 member team from GAMING HUNGAMA on designing UI applications and games on Tata sky platform.

Projects Handled: EPG, ACTVE GAMES, ACTVE STORIES, ACTVE ENGLISH, ACTVE COOKING, ART, CRAFT & RHYMES

Technical Expertise: Adobe CS4 suite, Corel Draw, Paint Shop Pro, Adobe Premiere Pro, Sound Forge, Image Ready, GIF Animation and other graphic optimization tools.

• Designed 2D games for India's first truly Interactive TV applications for the DTH (Direct to Home) television.
• Worked 100+ interactive games for kids, video applications, interactive games and EPG (Electronic Programming Guide).
• Design UI wireframes for contests that will be aired in Tata Sky platform.
• Design Electronic Program Guide (SD, Glass, Twilight) for Tata Sky STB.
• Design and implement new EPG wireframes/layouts for Tata Sky STB.
• Design web mailer, newsletter, buzz, merchandising & marketing products for the Interactive services platform.
• Design Ad banners in EPG and other UI across Tata Sky Interactive services platform.
• Design artwork for banners and promos used for print and publishing.

Projects Handled: ACTVE WIZKIDS, ACTVE STORIES, ACTVE SPORTS & ACTVE NEWS.