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Writer, editor and designer
Freelance
Feb 2009 - Present (15 years 10 months)
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Social media director/web curator
Advocate Publishing
Oct 2009 - Jul 2010 (9 months)
• Developed social media strategies with the Advocate's editorial and marketing departments.
• Handled the sharing and adapting of content between the print product, website and social media platforms.
• Trained employees unfamiliar with social media sites on their benefits and uses.
• Developed a house ad campaign promoting the Advocate's use of social media.
• Wrote weekly content for the Advocate's e-newsletter.
In the 10 months I worked in this position, the number of Advocate Facebook fans increased from around 300 to nearly 2,000 (and growing).
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Web editor
Advocate Publishing
Oct 2007 - Jan 2009 (1 year 3 months)
Oversaw conceptualization, design and development of advocatemag.com, a website for a group of magazines covering five of Dallas' preeminent urban neighborhoods. Site included numberous landing pages for all five neighborhoods.
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Managing editor
Advocate Publishing
Mar 2002 - Oct 2007 (5 years 7 months)
• Oversaw the production of four (now five) award-winning monthly urban living magazines distributed in central Dallas neighborhoods, as well as an annual home design publication.
• Worked closely with the publisher to develop new money-making ideas and strategies
• Managed the editorial, art and photo departments, including working closely with all employees to see that the final product served readers well
• Edited all copy for content and style
• Coordinated photo assignments
• Brainstormed and researched story ideas
Because the Advocate has a small staff, I also functioned in a PR capacity, acting as the direct link to many of our readers and other community liaisons. Was also a go-to person when needed ... for example, when the magazines were down a production person, I filled in designing pages and ads, making book corrections, etc.
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Designer
Rocky Mountain News
1998 - 2001 (3 years)
• Versatile designer who could be relied upon to visually produce any section of the paper, including news, sports, business and feature section fronts and inside pages. Also designed several high-profile special sections, including
Colorado’s millennial coverage and an in-depth look at the killers in the Columbine tragedy
• Lead weekly conceptualizing sessions for features design desk and maintained a log of illustration and photo ideas
• Launched design of Mile Highstyle section in 1999 and broadsheet format of HomeFront section in April 2001
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Designer
Longmont Daily Times-Call
1996 - 1998 (2 years)