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Director Creative Services
Bengaluru, India
Jun 2015 - Jun 2016 (1 year)
Responsible for overall creative excellence, including problem solving, creative strategy, quality of creative craft, innovation within creative team and impact of creative product. Partnering effectively with all creative services to ensure delivery of on-time, high-quality deliverables that address business partner challenges.
Communicate findings and recommendations in a clear and compelling manner in written, oral and presentation forums consisting of the highest quality and always relevant to the business issues. Provide leadership and direction of the creative process as final creative excellence for the design group.
Significant Highlights:
Project Management: Managing Panel discussions for new projects, understanding requirements and project, Actively improving project execution. Facilitating effective design methodology and stimulating learning among entire staff. Schedule and track the progress of projects, as well as monitor individual Designer's workload and design incoming projects accordingly.
Evaluate creative options and its associated risks, and proactively present online solutions. Create and/or present wireframes and/or user flow diagrams to define and illustrate layouts, functionality and user experience to external teams.
Client Relationship Management: Mapping client’s requirements & providing with best solutions involving evaluation & definition of scope of project & finalization of project requirements. Ensuring maximum satisfaction by providing technical assistance & achieving delivery & quality norms. Develop illustrations through sketches, mockups, wireframes, and rapid prototypes to discuss on the project's design aesthetics for clients approval to final execution.
Manage a team of digital designers to fulfill goals and objectives, professional development, coaching,and evaluations and act as Team Leader with diplomacy and tact across teams and send status updates to management.
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Manager Creative Communications
Hyderabad, India
Mar 2014 - Nov 2014 (8 months)
Responsible for overall creative excellence, including problem solving, creative strategy, quality of creative craft, innovation within creative team and impact of creative product. Partnering effectively with all creative services to ensure delivery of on-time, high-quality deliverables that address business partner challenges.
Communicate findings and recommendations in a clear and compelling manner in written, oral and presentation forums consisting of the highest quality and always relevant to the business issues. Provide leadership and direction of the creative process as final creative excellence for the design group.
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Creative Head
Jiva Infotech
Aug 2010 - May 2013 (2 years 9 months)
As an Interactive Creative Head, I am responsible for the communication of both technical and creative requirements from clients. Visually enhancing the quality of Web Design, User Interface and Application
Designs by providing guidance and hands-on assistance to Web developers and team of designers. As a Creative Head I engage and inspire the creative staff to explore fresh ideas and approaches thru direct management, mentorship, and education.
Specialties
Ideation, strategy, user experience, social media, user flow, design, interaction, web, online, branding, digital media, Flash, motion design, creative development.
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Art Director
Alfresco Advertising LTD - Grand Cayman
Jun 2006 - Dec 2009 (3 years 6 months)
Significant Highlights:
Steered the conceptualization and management of all projects in creating and producing new media ads, website design, digital signage, interactive media and photo shoots for major projects.
Worked over 300 ads print on Cayman's top business and telephone web directory and online (www.ecayonline.com)
Instrumental in creating 100 flash Digital Signage Ads, and converting the video commercial ads, for 50-inch plasma TV screens in fosters food fair supermarkets.
Deftly managed master server, creating templates, frequent updates of ads, updating daily news & weather ticker tape in Audience TV 3.4 digital signage software,
Significant role in executing and setting up of the TV's and software for the in store super market digital signage and in charge of over all process from creation to execution.
Managed the photography for major project of ecay earth Cayman's first 3D virtual tour.
Handled key clients viz. Butterfield Bank, A
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Production & Sr. Graphic Designer
Weststar TV Cayman
Aug 2008 - Mar 2009 (7 months)
Significant Highlights:
Steered the television ads production, cinema theater ads, in store digital signage ads, marketing videos, photo shoots, print, brochures and various web sites.
Instrumental in creating various flash and video commercial ads for Cayman's Hollywood Theater, Television Ads and In store Digital signage.
Looked after managing and setting up of the master server for in store digital signage, templates, digital backgrounds and frequent updates of commercials files, daily news and weather updates in audience TV 3.4 digital signage software.
Key role in executing and setting up of the TV's and software for the in store super market digital signage and in charge of over all process from creation to execution.
Assisted in developing various media projects in creating and producing new media ads.
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Art Director
Vashni Infra
Jun 2004 - Apr 2006 (1 year 10 months)
Significant Highlights:
Led the team of 5 designers & instrumental in hiring, training and salary performance evaluation.
Ensured extensive communication with printers, design team and also with clients.
Worked closely with the editorial and marketing departments in the creation of market appropriate jackets, books, journals, sales materials, ads and promotional materials / catalogs.
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Creative Consultant
IPHEN CREATIVE
May 2002 - May 2004 (2 years)
Significant Highlights:
Played a significant role in establishing full-time design department for fast paced design agency shaping the creative vision of the company.
Involved in assigning, directing and oversee the production.
Steered the art direction of photo shoots and illustration.
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Consultant - Creative Lead
Applabs Technologies
May 2001 - Apr 2002 (11 months)
Significant Highlights:
Ensured design and management of 10 designers in software Development Company.
Designed web layouts, look, feel and page navigation style.
Key role in interacting with programming departments on all production aspects.
Directed international client contact in conceptualization and project management. Interacting with clients in US.
Designed GUI & overall page style guides for the horizontal portal and other site projects.
Managed coordination with graphic team and programming department.
Defined structure of each channel / module also, generated the concept, visuals and aligning.
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Creative Visualizer
Webveda
Jan 2000 - Apr 2001 (1 year 3 months)
Significant Highlights:
Designed overall page style guides for portal and other websites projects.
Key role in visualization of graphics and layouts.
Instrumental in coordinating with graphic and programming department.
Performed comprehensive Quality Check of the finished module. Coordinated 20 such modules on the portal amidst a strong workforce.
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Sr. Graphic Designer
DANDELION ADVERTISING
Feb 1998 - Dec 1999 (1 year 10 months)
Significant Highlights:
Key role in assisting the Art Director in completing all phases of production from layouts to camera ready for corporate ID, Brochures, Flyers, Catalogs, Magazines medical books and web layouts.
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Graphic Designer / Faculty
Edit Institute of multimedia
Jun 1996 - Jan 1998 (1 year 7 months)
• Imparted training on multimedia software.
• Worked as graphic designer for in house design department on various projects in print, web designs, sites & applications.