Shao Chang

• Layout and update country specific product catalog, packaging and flyers. Package files and review color proofs from vendors. attend press check to ensure quality is met.
• Create and update forms, marketing and training materials for the field development team.
• Maintain visual standards established in brand guidelines across all marketing collateral.
• Responsible for product photoshoots, hero shots, executive portraits, corporate events, and photo-retouching.
• Conceptualize and create static and/or dynamic (stop motion) graphics for social media plateforms.
• Create signages, booths and boutique items for corporate training event.

• Created online banners and graphics for company web site and various social media sites.
• Updated and maintained overall brand identity.
• Designed and scheduled daily newsletters.
• Conceptualized and designed content for monthly contest posts.
• Retouched photos for Lookbooks and banners.
• Designed magazine ads, flyers, and marketing collateral.
• Prioritized and completed all assigned projects within deadline with minimum supervision.
• Captured realistic images as the assignment requires.

• Created proactive artwork for clients range from major retailers, department stores, film production companies, TV shows, and advertising agencies.
• Worked closely with paper engineering department to create artwork for elaborate 3D pop-up and packaging design.
• Created web graphics for e-marketing.
• Designed marketing collateral to assist the sales team and new business development.
• Photographed products and image retouching for presentation and archive.

• Designed stationery, brochure, and direct mail for high-end hospitality and real estate.
• Created and simplified floor plans and site plans from architecture blueprints.
• Assisted creative director with designing environmental graphics and preparing files for production.