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Graphic Designer
Extracto Design
New York, NY
Aug 2017 - Present (7 years 3 months)
Creation and development of visual identity projects, promotional POS material, packaging, marketing plan development, advertising, signage systems projects, web sites, multimedia applications and social media.
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Marketing Designer
Centro, Brazil
Jun 2013 - Aug 2014 (1 year 2 months)
Creation of advertisements, graphic pieces for online and offline media, promotional material for POS, packaging and labels for Grupo Salinas Cachaças. Conception of visual identity for Cachaça Salinas Mix, as well as its web site: www.salinasmix.com.
Development and implementation of marketing plan, development of campaigns to encourage sales, direct negotiation and follow-up of production with suppliers (agencies, media, photographic studios, bureaus and graphics).
Generation of content: creation, writing, layout and availability of content in social networks and communication vehicles to obtain spontaneous media.
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Marketing Designer
Centro, Brazil
Oct 2011 - May 2013 (1 year 7 months)
Creation and implementation of campaigns to encourage sales and endomarketing strategies. Design of graphic pieces for online and offline media, organization of events (lectures, seminars and educational promotion), publication of internal media.
Creation of ads in magazines of the optical segment. Generation of content for social networks, as well as press releases for the specialized media. Maintenance of corporate website: www.psanilo.com.br.
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Marketing Designer
Centro, Brazil
Jul 2006 - Dec 2010 (4 years 5 months)
Creation of graphic pieces for online media (web site, newsletters, blog, social networks and multimedia presentations) and offline (banners, displays, catalogs, posters, invitations, gifts).
Creation of advertisements for newspapers and magazines of textile and fashion segment.
Development of textile prints for flat fabric (rapport) and color charts for each collection (spring / summer and fall / winter).
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Marketing Designer
Centro, Brazil
Nov 2013 - Apr 2005 (8 years 6 months)
Elaboration and implementation of marketing and media plan. Organization of events and fairs, inclusive of Francal and Couromoda. Graphic material design for each new collection of online media (web site, blog and newsletter) and offline (catalogs, banners, billboards, POS material, gifts and advertisements in fashion magazines). Development of campaigns to encourage and increase sales.
Instrumental in the unprecedented partnership between Arzon and TV Globo for licensing the use of the brand "América by Arzon" in line of bags and belts specially designed for Brazilian Novellas.
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Graphic Designer
Centro, Brazil
May 2002 - Apr 2003 (11 months)
Creation and development of projects of signaling systems, fleet customization, proactive institutional graphic and promotional pieces and institutional CD ROM for Grupo Sinalmig companies.
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Art Director
Versa Design Studio
Centro, Brazil
Oct 2000 - Apr 2002 (1 year 6 months)
Creation and development of visual identity projects, promotional POS material, packaging, marketing plan development, advertising, signage systems projects, web sites and multimedia applications.
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Visual Designer
Companhia Têxtil Ferreira Guimarães – FOURTEEN
Centro, Brazil
Mar 1998 - Aug 2000 (2 years 5 months)
Creation and development of promotional material for POS, packaging (boxes, labels, bags and cans), thematic prints and garment labels for collections and elaboration of promotional graphic pieces.