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Design Manager
Ford Motor Company | DESIGN
Dearborn, MI
Nov 2016 - Present (8 years)
• Managed several design teams through production design process for SUV/Truck interiors as part of Truck Studio Design Team
o BRONCO Sport – incredible market and customer response
o Ford MAVERICK – Incredibly positive UX / Customer response - Lowest cost and fastest Ford has done (6 mos ideation to full production release)
Introduced 3D printed accessories, FITS slots, QR Code DIY, unique material surface textures, UX Human Centered process
• Leading team through Human Centered Design process on current production program, starting from foundational customer research and building unique User Experience content for interior design.
• Collaborating with extended enterprise partners to ensure customer user experience is enabled and designed into final product for production intent – ensuring seamless experiences with new Ford Interior Designs.
• Lead the design teams as part of Ford Interior Design Team within Interiors Studio, - collaborating with spine teams including User Experience, Components Design, Design Technical Operations, and Seat Design teams to create all new program interior designs from initial concept through full production release.
• Managed a several design teams through scale and full size clay development, 3D surface development, 3D printed models, and a full running prototype design exterior and interior property for demonstration of concept. Responsible for timing, team leadership, sketch development and selection, 3D development, digital and clay, workload management, work assignments, collaboration and brainstorming, and prototype build management.
• Worked collaboratively with extended enterprise team members, including Senior Management, Engineering, Product Strategy. Brand Strategy, User Experience / User Interface and Customer Experience groups.
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Principle
S.Design, LLC
Detroit, MI
Sep 2016 - Present (8 years 2 months)
Advanced Mobility Research and Design
Human Centered Design
Sustainable Design
Manage and direct industrial design for world class clients
Create product and transportation design solutions for world class clients
Design research coordination and distillation
User experience / HMI development
Lead development of design process and programs for clients
Create and develop concept design processes for advanced concept work and technology research
Graphic and web content design
Design Education
Design workshop / seminar development
Previous Clients
Lotus Engineering
HASBRO
Ricardo Engineering
Bright Automotive
TOMCAR Inc
Walker Racing LLC / Walker Industries LLC
TARDEC
American Speed Co
Navistar
RAK Ceramics
McNalley lighting
Stasis Engineering
CES Engineering
Moriss Suspension (Moriss Dampers Inc)
Dynamic Training Systems
Wellco Corp
Cadiz Style
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Adjunct Faculty – Transportation Design
College for Creative Studies
Detroit, MI
Sep 2009 - Present (15 years 2 months)
Mentor and educate future transportation and vehicle designers
Encourage an understanding of design as an output of user empathy, customer experience, and human centered design
Encouraged students to exhibit Design as a pure combination of Art and Science
Encouraged innovation and integrated system level design thinking
Implemented and taught sustainable design techniques
Emphasis on design as fine art and engineering integration, system level thinking, sustainable
design techniques, and project based learning
Foster creativity, and help students develop and understanding of a customer focused structured design process
Develop and deep understanding of technology and innovation, and their ability to contribute to amazing user experiences
Courses taught include: MFA Interior Design, Coordinated MFA Interior / UX/UI Design, Interior Design Studio, Human Factors, VisComm V, Design Independent Studies, and Vehicle Packaging + Human Factors. Vehicle Packaging, Science and Technology,
Created Course Material, Developed Syllabi, Developed Learning Projects and directed Learning Outcomes
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Design Manager
Livonia, MI
Jun 2015 - Sep 2016 (1 year 3 months)
Managed a design team through an exciting and dynamic product development, while building Rivian culture and process from the ground up.
Lead the Rivian creative design team to innovative concepts for advanced mobility
Led a fast paced, small team to vehicle designs that embrace advanced mobility, sustainability, and new business model economics for future mobility
Managed a design team through scale and full size clay development, 3D surface development, 3D printed models, and a full running prototype design exterior and interior property for demonstration of concept. Responsible for timing, team leadership, sketch development and selection, 3D development, digital and clay, workload management, work assignments, collaboration and brainstorming, and prototype build management.
Worked collaboratively with extended enterprise team members, including Senior Management, Engineering, Product Strategy. Brand Strategy, User Experience / User Interface and Customer Experience groups.
Led research for human centered design, user experience, and brand management
Coordinated inputs for often ambiguous innovative and market disruptive user, brand and advanced user economic strategies, to execute interior and exterior designs for future mobility users.
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Sr. Lead Creative Designer - Chevy Truck Studio
General Motors
Warren, MI
Jan 2015 - Jul 2015 (6 months)
Lead a team as Sr. Lead Designer for development of Next Gen Chevy Trucks
Worked with the extended enterprise including Engineering, Marketing, Program Management, Product Strategy, Sr. Management, and Finance, to deliver a world class design for the 2019 Full Size Truck program, including Chevy Silverado, Silverado HD, Tahoe and Suburban.
Coordinated with GMC Design teams for shared investment and unique content and appearance initiatives - Led development of new brand differentiation strategy for entire full size truck program, enabling increased brand and customer differentiation for multi brand strategy.
Managed full size clay model development, 2D sketches, 3D surface development, High level rendering / visualization (VRED models) and theme development, program strategy and content presentations, proportion and architecture proposals, innovation and feature content development and creation, digital surface development, managed market research images and models, led overall proportion and vehicle customer research events, mentor entry level design team members
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Sr. Lead Creative Designer - Global Architecture Studio
General Motors
Warren, MI
Jul 2010 - Jan 2015 (4 years 6 months)
Developed Proportions, Package and Vehicle line-up / strategy for Next E2(Malibu/Lacrosse)-
Next Full Size Truck (Tahoe, Silverado, Sierra, Tahoe, Suburban, Yukon, YukonXL)
Lead creative problem solving for GM Design and Engineering through design concept proposals, sketches, and visual communications, strategy presentations and discussions with Sr. Management, Executive board, extended enterprise team.
Led innovation workshops and innovation teams to develop game changer technologies for vehicle architectures that connect with customers. Lead customer research clinics to develop and validate those innovation ideas and develop proposals for implementation to production programs.
Lead design effort as a liaison between Production Design Studios, Engineering, Product Strategy, Brand Strategy, Marketing and Finance to assess proportion, appearance and occupant package of future vehicle model architectures.
Lead discussions and presentations with Sr. Management on overall vehicle lineup and architecture, model strategy, brand strategy, content, and innovation initiatives for entire vehicle architectures for Epsilon II (Malibu, LaCrosse 2017) and Full Size Truck (Silverado, Tahoe Suburban, Sierra, Yukon, Yukon XL, Escalade)
Led creation of entire architecture strategy for model lineup, CAFE balance initiatives, innovation
features creation and development, customer research and voice of customer initiatives, investment and manufacturing strategy.
Develop sketch theme work, 3D ALIAS models, and full size clay models to assure appearance and package credibility of vehicle architecture proposals.
Help lead core vehicle line program team in development of design enablers, hard-points, vehicle package and program targets to transition design to production studio and engineering teams.
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Design Director - Lotus Design
Lotus Engineering
Oct 2009 - Jul 2010 (9 months)
Reported directly to President of Lotus Engineering US
Managed and directed and Industrial Design and Engineering team to create proposals and develop business for world class clients
Developed sales and marketing materials design and presentations to build new business opportunities and projects for Lotus Engineering - Responsible for development of $4M + of new business within the concept development and innovation space. Created all visual marketing materials, and collaborated with engineering staff to lead conceptualization brainstorming and high level 2D and 3D visualizations of potential client concepts
Lead Design team through development of design process and programs for Lotus Engineering
Responsible for hiring, timing, budget, project management, objective / deliverables development, project proposal, deliverables, and execution, client relationship and reporting, new business development, for a team of four designers and engineers
Create product and transportation design solutions for world class clients
Create and develop concept design processes for advanced concept work and technology research
Managed and led a design team for the ICCT Advanced Lightweight Vehicle Architectures and Design Report
Achieved 40% High Investment and 20% Low Investment mass reductions to Toyota Venza Vehicle Architecture - with 3% on cost and zero reduction in vehicle performance, package and customer facing feature and value -
Goals achieved by leading the design team through a high level collaboration with a cross functional team utilizing high level design and engineering integration of appearance / function of entire vehicle and all systems.
Led a team and coordinated with an extended engineering team to produce design proposals, test, validate and report results for mass reduction initiative.
Communicated design and engineering team progress and coordinated goals and strategy with EPA, NHTSA, ICCT, DOE and CARB for Lightweight Architecture Study
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Contract - Sr. Product Designer
Lotus Engineering
Mar 2009 - Sep 2009 (6 months)
Advanced Lightweight Vehicle Architectures and Design
Contract position
Led a design and engineering team to build the ICCT / EPA Advanced LIght-weight Architecture Report. Managed and created styling themes for both an entire exterior and interior design from 2D sketch and visualization, 3D ALIAS surface development, and high end 2D and 3D visualization renderings. Provided ALIAS conceptual surface for body, chassis, exterior theme and interior theme concepts and designs. Engineered the entire interior form concept to data development and estimated mass for all components, systems and entire vehicle, and created all report visuals and imagery.
Achieved 40% High Investment and 20% Low Investment mass reductions to Toyota Venza Vehicle Architecture - with 3% on cost and zero reduction in vehicle performance, package and customer facing feature and value. Collaborated with analysis teams to validate crash, structural, and mass performance via FEA.
Led a team and coordinated with an extended engineering team to produce design proposals, test, validate and report results for mass reduction initiative.
Communicated design and engineering team progress and coordinated goals and strategy with EPA, NHTSA, ICCT, DOE and CARB for Lightweight Architecture Study
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Sr. Product Designer
Chrysler
Dec 2002 - Nov 2008 (5 years 11 months)
Responsible for conceptual design, development, surface and overall appearance of products, from concept show vehicles to production vehicles. Current responsibility includes Advanced Interior Design and visual communication such as: hand sketches, renderings, 3D surfacing with ALIAS/Studio, leading aesthetics of 3D clay model development, fiberglass inside/outside build, final sign off of production release parts for appearance.
Lead Designer –200X Dodge EV exterior / interior
Lead Designer –Chrysler Advanced Interior project
Lead Designer –08 Jeep Renegade Concept interior theme
Lead Designer –07 Dodge Avenger “Stormtrooper” SEMA vehicle
Lead Designer –2009 Dodge Journey Interior theme
2008 Sebring –Interior theme design support: doors, hard-trim
2008 Sebring Convertible – Interior theme design support:
2006 Jeep Commander – Exterior Design Support
2002 (Summer) Engineering Manager - Jeep Studio Internship
2001 (Summer) Engineering Manager 2001 Design Internship
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Sr. Product Development Engineer
DaimlerChrysler
Dec 1999 - Dec 2002 (3 years)
Advanced Vehicle Engineering – Advanced Concepts and Architecture
Responsible for packaging and architecture development for future model programs
Develop Production Architecture and Platform proposals for Concept Vehicles
Crossfire production car: Develop engineering and package solutions
Develop corporate strategy for impact and crush space measurement
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Chrysler Institute of Engineering
Chrysler Corporation
Apr 1997 - Dec 1999 (2 years 8 months)
Chrysler Institute of Engineering Program – Rotational Assignments+MSME Degree
Rotational program – 6 cross-functional engineering assignments
o Product Design Office – Packaging Design and Engineering
o American Touring Car– Dodge Factory Race Team- Chassis
o American Touring Car– Dodge Factory Race Team – Aero
o Vehicle Development – PT Cruiser Body Vehicle Development
o BIW – Jeep Liberty: Body Engineering Group
o Manufacturing – 1999 Grand Cherokee Launch: Body Assembly
o Advanced Vehicle Engineering – Advanced Product Creation