Sasha Tseng

Sasha Tseng is a designer always moving towards simplicity and refinement. Above all, she is a creator for design and a fun life. Originally from Taiwan, Sasha came to America and quickly found work as an Industrial Designer. She first began at LUNAR and is now working with HP. Sasha enjoys the diverse cultural influences of the Bay Area, where she lives with her husband, Chin Ko. Sasha draws inspiration from the world around her, particularly the people she’s encountered and the places she’s visited. This wide-angle perspective makes her work more colorful, energetic and touching.



Sashapure was founded in 2007. It is not only a way to create her beautiful and simple designs, but is also a reminder of her own identity and to keep her focus on pure motivation. Through Sashapure, she is free to create designs to share her thinking about life.