Sarah Fitzpatrick

SEO&PPC
• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess the performance
• Produce reports for management
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce the risk of click fraud
• Keep abreast of PPC and SEM trends

Graphic Design
• Proficient with Adobe Products such as InDesign, Illustrator, Photoshop
• The ability to create engaging ads, designs, brochures, flyers, and other tools to attract customers
• Understanding of the printing process and specifications

Creative
• Be able to develop and design engaging content that attracts and converts potential customer that will be deployed through Web, Email, Social, Biogs, and other Marketing channels
• An intimate understanding of design, copy and web best practices/guidelines
• Excellent communication skills through Web, Email, Social Media & other marketing channels

• Provides marketing, advertising, graphic design, social media marketing, PR,
web design, management, and hosting for small to medium-sized businesses
across any industry with professional experience in the professional
services, business services, IT, healthcare publishing, manufacturing, fashion,
retail, and many more!
• Current clients include:
MILITARY HANDYMAN: 2 years, 6 months
SYCAMORE CLEANING: 2 years
DIGITAL COTTON: 3 years

• Created and managed all print and digital marketing and advertising campaigns
• Coordinated all trade show events, company events, and industry-related membership events for the company
• Managed, designed, and hosted the company websites, informational materials, and promotional materials
• Performed photography and videography duties for all new and testing machinery
• Managed all social media marketing campaigns via email, Website, Magazines, Facebook, Twitter, LinkedIn, Instagram, YouTube
• Increased social media likes and followers by over 1,000 on various social media platforms
• Performed administrative duties such as copywriting, editing, reporting, and technical duties such as meeting coordination, web conferencing, etc.
• Administered the creation of invoices, reports, memos, letters, financial statements, and basic bookkeeping duties
• Tracked, managed, and reported all transactions, sales volume, and sales information monthly and annually for advertising and marketing
• Conducted other clerical duties as assigned such as, office-wide record keeping, database management, and others
• Managed all company public relations duties serving as the primary media contact

• Manages the setup, organization, new product, and stock of the women’s swimwear department
• Helps guests with styling needs, customer service, shopping preferences, and finding items
• Contributes to achieving daily apparel and accessories sales goal of at least $20,000 per day
• Assists guests through check out by maintaining a cash drawer of at $2,000

• Created company-sanctioned, custom marketing materials including maps, advertisements, demographics, brochures, and reports
• Managed all social media marketing campaigns via email, Website, Newspapers, Facebook, Twitter, LinkedIn, Instagram, and others
• Increased social media likes and followers including the already generated 600 new Facebook likes and 400 new followers to date
• Conducted research by compiling data, preparing papers and presentations for executives, committees, and Boards of Directors
• Performed technical duties such as working with multi-media software like Adobe InDesign and Photoshop, setting up Audio Visual equipment, initiating videoconferences, or operating teleconferences over the Internet, and more
• Opened, sorted, and distributed all incoming correspondence, including faxes, emails, corporate documents, and others
• Maintained all property listings, records, and information on all commercial real estate platforms/databases
• Administered the creation of invoices, reports, memos, letters, financial statements, and basic bookkeeping duties
• Tracked, managed, and reported all transactions, sales volume, and sales information monthly and annually for other companies
• Answered all phone calls and directed each call to the appropriate party, along with answering all general and marketing questions
• Conducted other clerical duties as assigned such as, office-wide record keeping, database management, and others
• Managed the company website, press releases, and public relations duties

• Executed project management tasks to track the status of all clients, reminders, and links sent to clients are correct, along with keeping track of results, responses, and replies to all communications (client satisfaction, purchase rate, etc.)
• Managed the ordering process by placing orders for clients across various retailer and brand sites
• Responsible for communicating all order status updates to clients for all orders placed by individual
• Provided exceptional customer service by answering all questions via text or email, representing the brand well in all interactions
• Improved processes and the user experience of all clients daily
• Managed incoming Facebook messages, requests, and questions

• Created, managed, and tracked PPC ads on Amazon Marketing Services to increase sales
• Generated keywords to drive sales through PPC ads on Amazon Marketing Services
• Created and designed marketing content and materials for products on Amazon and other company platforms
• Reported, analyzed and interpreted data for use in developing marketing plans and content
• Managed social media account engagement by scheduling posts, answering customer inquiries, and increasing followers
• Executed and coordinated project management tasks related to campaign and marketing asset development including liaising with other key departments such as Creative Services, Sales, Exhibits, etc.
• Created purchase orders and maintain budget expense reports for team
• Worked closely with Marketing Director and team to assist in the implementation of marketing activities to gain market share, build brand awareness, generate leads and achieve revenue objectives in relevant markets

• Conducted market research and data analysis for product placement strategies and market insight
• Executed accuracy and performance study of Neat’s and competitors’ products through software testing and evaluation
• Presented market insight and strategies to Departmental Vice Presidents and Product Management Department
• Provided feedback and areas for improvement for the Neat Verify team to increase accuracy of Neat’s software
• Administered product testing and assessment of Neat’s software updates and improvements

• Managed market research and data analysis for market entry strategies, competitors, and product placement strategies
• Executed research and analysis of Retail, Wholesale and Ecommerce market size
• Presented market advice, insight and strategies to CEO, Vice Presidents and Marketing Department weekly
• Administered product testing and assessment through sample collection
• Read, reviewed, and edited blog articles for Woodstream Corporation Brand Websites

• Provided Government Marketing administrative support to the Procurement Specialist
• Conducted Government Marketing research
• Managed seminar and event development, promotion, and registration
• Regulated client intake duties, distribution of information to clients, file management and database record management