Sandi Hsu

Design apparel art and manage team to create original textile prints, graphics, and art embellishments for children’s vertical retail stores.
• Manage team and delegate workload to meet deadlines
• Create original artwork, print repeats, illustrations, and art schematics
• Research and shop for relevant trends, artwork, and thematic inspiration
• Meet with print studios and attend print shows
• Present designs to senior management and merchandising partners
• Complete and follow-up on strike-off approvals and legal reviews
• Ensure productive communication between cross-functional and over-seas partners
• Conduct yearly performance reviews of direct reports

Designed prints and graphics for Healthtex branded and Disney licensed children’s apparel. Created brand appropriate, cohesive groups of prints and artwork from concept to approval.
• Created original and vintage inspired print repeats and yarn dyes
• Created original artwork, illustrations, and art schematics
• Researched trends for prints, graphics, and embellishments
• Attended print shows and visited vintage print studios
• Shopped and researched the market and competitors
• Reviewed strike-offs

Designed proprietary and private label home fragrance branding and packaging. Responsible for the art direction and packaging design of home fragrance products. Implemented a design process for start-up company.
• Designed packaging, logo, identity, graphics, and packaging die-lines
• Created color and fragrance stories, graphic direction, and schematic drawings
• Managed freelance artists and workload
• Directed photoshoots for product packaging and catalogs
• Researched and studied color and fragrance trends
• Corresponded and coordinated with headquarters in Hong Kong

Designed packaging and key art illustration for girl’s dolls, playsets, and toys.
• Illustrated character art and designed logos and brand identity
• Designed and drafted packaging die-lines and schematics for blister packs
• Styled dolls and designed pack-outs and toy placement in packaging
• Art directed photoshoots for dolls, playsets, and functional toys
• Retouched photos and created action photo illustrations for functional toys

Product design for seasonal gifts and candy novelty products. Responsible for concept, design, and execution of seasonal holiday-themed product lines.
• Designed and art directed seasonal holiday-themed packaging for gift sets
• Created prototypes and hand-crafted mock-ups
• Designed concepts and schematic drawings for glassware and ceramics
• Attended national gift, stationary, gourmet, and candy shows for trend research
• Shopped and researched the market and competitors

• Created trend and research presentations
• Attended leather and footwear trade shows in Europe for trend research
• Coordinated booth setup for bi-yearly trade show in Las Vegas
• Shopped and researched the market and competitors