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Principal
San Francisco, CA
May 1999 - Present (25 years 2 months)
Brand strategy and creative marketing consultancy focused on branding, positioning, social, content strategy, product development and advertising initiatives for Fortune 500 and early stage companies and their agencies. Assignments:
• Charles Schwab – Product management – Facilitated a cross-functional team of 12 and internal and external agencies (Digitas) for web delivery of employment-related benefits, information and transactions. Plan guided the development team of 40 on $14 million project for online stock option modeling, knowledge base and trading application. Double digit Increases in sales, assets and revenue retention. Gained 18-month lead on competition in features, usability and aesthetics of site.
• Wells Fargo Bank – Product management of Stagecoach Island, a virtual world for 18-24 year olds.
• Pathfinder Equity – ICO marketing
• Miadora/Jewelry.com – Interim Vice-President Marketing
• Berlin-Cameron – Dean Foods– Retail promotional programs expanding core LOHAS niche.
• Wolff Olins – Carter's, Citibank – Brand, product and marketing communication strategies.
• Consumer Dynamics – New Era Apparel – New product concepts for this leading athletic hat maker.
• Cintara – Packet8 – Broadcast advertising for consumer VOIP and video conferencing brand.
• Swing Jacket – Broadcast, packaging and digital marketing for this golf training aid.