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Director of visual merchandising
Bogotá, Colombia
Jan 2010 - Jan 2015 (5 years)
•Oversaw the visual merchandising operation, which included 45 store chains across Colombia and Ecuador.
•Organized and lead meetings with business partners, subject matter experts, and internal sales management to discuss successful sales strategies and inline visual process domestically and internationally.
•Created visual merchandising packages to communicate visual guidelines including layout principles, visual dressings and signage. This included designing and managing window production on all levels including each store window budget.
•Generated weekly reports to maintain the progress of visual merchandising projects and conducted store visits to ensure that management and visual personnel were adhering to visual standards (maximizing floor space).
•Lead training sessions for store management and associates and assisted in developing visual training curriculum.
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Product Designer
Barranquilla, Colombia
Jan 2008 - Jan 2010 (2 years)
•Lead design of new equipment (commercial refrigerators, display cabinets, point of purchase displays) involving designing, modeling, testing, and producing prototypes.
•Responsible for translating our client's illustration needs into design briefs, tracking all design work and managing the entire process to deliver finished products in an organized and timely manner.
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Industrial Designer
Origin Entertainment S.A.
Bogotá, Colombia
Jun 2005 - Dec 2007 (2 years 6 months)
•Responsible for creating and executing exceptional creative solutions for our clients' marketing and business initiatives.
•Combined strategic understanding and conceptual skills to deliver top quality communications.