Ryan Lukas, CREATIVE DIRECTOR AND MARKETING MANAGER in Kilkenny, Ireland

About

Innovative marketing and creative design professional with international experience across multiple industries. Strong effective communicator with demonstrated problem solving, research and analytical skills. Deep understanding of online advertising, customer behavior, the digital marketplace, and marketing channels. Strong project management skills leading cross-functional remote teams meeting tight deadlines within budget.

Proficient in the Adobe Suite including InDesign, Illustrator, Photoshop, Connect, Spark and Acrobat Pro with a working knowledge of Lightroom and Premier Pro. Well versed in the Microsoft Office Suite and a daily user of Slack, Skype, and WhatsApp. Experienced with Wordpress and HTML. OS X or Windows.

Education

MBA - Digital Marketing

Henley Business School

2016 - 2019
Bachelor of Industrial Design - Soft Goods

Carleton University

2000 - 2005

Experience

CREATIVE DIRECTOR AND MARKETING MANAGER

Hi-Tek Signs & Designs - Anguilla

Crocus Hill, Anguilla

May 2011 - Present (13 years 8 months)

- Responsible for developing marketing strategies for international brands tailored to local markets by increasing brand awareness, loyalty and market share;
- Prepare pricing strategies and advise on product positioning for clients;
- Responsible for planning and budgetary control of all marketing and design activities;
- Developed and designed the first 5 personas that Hi-Tek targets;
- Create designs, layouts and manage international brands including Four Seasons, Belmond, Heineken and Coors for local operations;
- Evaluate customer research, market conditions, and competitor data;
- Developed a marketing campaign from scratch that delivered a 273% increase in leads and $12.3M USD in marketing originated bookings.
SCUBA DIVING INSTRUCTOR & BOAT CAPTAIN

UnderWater Vision - Rising Sun Dive Centre - Dive BVI

2009 - 2011 (2 years)

- Managed dive centers in both the Caribbean and East Africa and was responsible for all marketing activities;
- Implemented a marketing campaign that increased the number of monthly dive classes by 211% worth 83K USD;
- Created an underwater photography business and then used this content to increase visitors to the dive business by 511% year over year.
LOBSTER FISHERMAN

F.V Under Pressure

2007 - 2009 (2 years)

- Crewed on a lobster vessel off the coast of Maine.
OPERATIONS MANAGER

Jackson Hole Mountain Resort

Jackson, WY

2006 - 2007 (1 year)

- Responsible for all back of house operations for a mid-mountain restaurant including hiring employees, procurement, scheduling, and training.
INDUSTRIAL DESIGNER

Ontario Ministry of Natural Resources and Forestry

Ottawa, Canada

2004 - 2005 (1 year)

- Fully funded project with the Ontario Ministry of Natural Resources AFFM program to design and produce 25 working prototypes of an innovative forest fire ranger backpack for active field testing.

Awards

2005 Carleton University (Ottawa,Canada)

• Recipient of the Professors Award. This is presented to an individual who demonstrates design excellence and enhances the studio experience for his peers.

2005 Carleton University (Ottawa, Canada)

• In recognition for outstanding performance in the field of design awarded by the Faculty of The School of Industrial Design.

2005 COW by NSR (Hawthorn East, Australia)

• Honorable Mention in international teenage furniture competition for innovative furniture.

2003 Teknion (Cambridge, Canada)

• 1st place prize for innovative personal study desk for University library environment.

2002 Canlyte (Lachine, Canada)

• 1st place prize for most innovative, affordable, and stylish pendent and sconce lighting combination.

Industries

Skills

On Coroflot

@ryanlukas, member since 2005

Followers 4

Ryan Lukas

Dean of Industrial Design

Assistant or Associate Professor, Industrial Design