Ryan Elam

The following work was/is executed from a remote location outside of Abilene Reporter-News headquarters:
• Transcribed minute-to-minute play-by-play analysis for local high school football games
• Entered and updated roster information, box scores and stats for 20-30 games each weekend
• Promoted to scoreboard manager in 2010 (current role): aggregate and report instant scoring updates for 65-85 games every Friday night, distribute to public audience via website, live message board and Twitter audience of over 2,600 followers

• Facilitator of HubSpot inbound marketing initiative to convert “strangers” into customers and company advocates
• Launched and developed the K’NEX Education Facebook page that gained 975+ fans in three months
• Crafted and distributed targeted messages, photographs and videos to K-12 customer segments via Facebook and email
• Built and optimized custom landing pages to host promotional materials and event registration forms
• Contributor to K’NEX Education content calendar used to coordinate engaging content for social media, email and web-based campaigns
• Initiated creation of responsive email design to improve reader experience
• Analyzed and reported on online campaign effectiveness and metrics using web analytics and marketing automation systems

• Managed Online Marketing web support team that directly received, processed and archived an average of 420 website edit requests per month
• Maintained university’s 15,000-page website including front-facing content, metadata and source code to ensure all aspects are accurate and clearly defined
• Curated university social media profiles including Facebook (x8), Twitter, Instagram, Google+, YouTube and Pinterest totaling over 58,000 opted-in followers
• Produced written content, images, videos and other visual experiences that reached current students (4,500+), alumni (80,000+), prospective students, parents and other university audiences
• Cultivated steady growth in audience participation and engagement, while tracking and reporting content efficiency across all networks
• Provided consulting and training for university employees with departmental websites, mass email communications (internal/external) and social media
• Stayed current on emerging web/market trends, and introduced new and efficient ways to cross-promote content through multiple distribution points

• Performed daily maintenance on university website including content edits, webpage formatting and media uploads
• Co-managed Online Marketing groupmail account used to receive edit requests, prioritize time-sensitive projects, organize tasks in online database for processing and completion
• Managed @ACUedu and @ACUsports Twitter profiles via Hootsuite, using bit.ly links to track engagement and clicks
• Conducted training and provided technical support for university employees with social media profiles
• Assisted with live-streaming events (2010 Opening Assembly, 2010 Summit Lectureship Event)

• Created and maintained multiple advertising campaigns using Google AdWords
• Researched use of social media tools and software including UStream, Gowalla and Vocus
• Managed @ACUedu Twitter account

• Stocked purchasing warehouse with incoming merchandise
• Delivered UPS, FedEx and other mail to offices on university's campus
• Provided fast and courteous customer service to university employees and others